Content Coordinator

📋 Description

• • Own the daily production pipeline for Black White Zebra’s 15+ digital publications, turning SOPs, templates, and AI prompts into hundreds of high-impact articles, guides, and listicles every month. You will be the human layer that ensures every automated draft is fact-checked, SEO-tuned, and reader-ready before it hits WordPress.
• • Execute both net-new content creation and systematic content upgrades at scale. On any given week you might publish 20 fresh pieces while simultaneously refreshing 30 legacy posts—improving clarity, adding 2024 data, tightening internal linking, and re-optimizing for new keyword clusters.
• • Champion quality assurance end-to-end: verify statistics, enforce style-guide consistency, confirm visual assets, CTAs, and schema markup are correctly implemented, then monitor post-live performance to flag ranking drops or UX friction before they compound.
• • Collaborate with freelance Content Producers scattered across time zones, briefing them via Airtable, reviewing submissions against rubrics, and coaching them on BWZ voice and SEO best practices so that external output matches in-house standards.
• • Surface patterns from the trenches—prompt drift, recurring factual gaps, template bottlenecks—and feed those insights back to the SEO Content Manager to refine automations, tighten prompts, and evolve the playbook that keeps BWZ ahead of algorithm shifts.
• • Translate raw keyword research from Ahrefs and Clearscope into structured briefs, ensuring each piece targets primary and secondary terms, satisfies search intent, and ladders up to quarterly traffic OKRs set by the Growth team.
• • Maintain an obsessive editorial calendar: juggle multiple formats (how-to, comparison, template round-ups) across verticals (project management, product, marketing, HR tech) while hitting monthly velocity targets without ever sacrificing reader value.
• • Experiment fearlessly with AI-native workflows—test new prompt chains, iterate on output tone, and pilot multimedia embeds—then document what works so the entire Content team can adopt improvements overnight.
• • Monitor real-time dashboards (GA4, Looker Studio) to correlate your content decisions with traffic lifts, dwell time, and conversions; present quick-win findings in weekly stand-ups that influence roadmap prioritization.
• • Uphold BWZ’s inclusive voice and DEI standards, ensuring examples, imagery, and language reflect the global, diverse audience of professionals who rely on our sites to level-up at work.