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Content Creator - Social Media

Job Overview

Location

New York

Job Type

Full-time

Category

Content Creator

Date Posted

April 3, 2026

Full Job Description

đź“‹ Description

  • • As a Content Creator - Social Media at Cohere Inc., you will play a pivotal role in shaping the brand voice and digital presence of a leading AI company, translating complex technological innovations into engaging, accessible content that resonates with global audiences of developers, enterprises, and tech enthusiasts.
  • • Your work will directly contribute to Cohere’s mission of scaling intelligence to serve humanity by making cutting-edge AI concepts tangible and compelling through strategic storytelling across social platforms.
  • • Develop and execute platform-specific content strategies for LinkedIn, YouTube, Instagram, TikTok, and emerging channels, ensuring brand consistency while adapting tone, format, and messaging to maximize engagement on each platform.
  • • Create end-to-end multimedia content including written copy, visual assets, and short-form videos, leveraging both traditional design tools and AI-powered generation techniques to produce high-impact, scroll-stopping material.
  • • Monitor real-time social trends, platform algorithm updates, and audience behavior to inform content ideation and rapidly experiment with new formats such as AI-generated shorts, carousel posts, and interactive stories.
  • • Collaborate closely with Design, Marketing, Product, and PR teams to align social content with product launches, research announcements, and brand campaigns, ensuring cohesive messaging across all touchpoints.
  • • Establish Cohere’s presence on emerging platforms by testing innovative content strategies, analyzing performance metrics, and scaling successful approaches to grow audience reach and engagement.
  • • Use analytics tools to track key performance indicators (KPIs) such as engagement rate, follower growth, and click-through rates, then refine content approaches based on data-driven insights to continuously improve effectiveness.
  • • Act as a scrappy, autonomous creator capable of managing the full content lifecycle—from concept and creation to publishing and performance review—in a fast-paced, innovative environment.
  • • Join a mission-driven team of researchers, engineers, and designers who are passionate about advancing AI technology and believe diverse perspectives are essential to building responsible, impactful products.
  • • Grow your expertise at the intersection of AI and digital storytelling, gaining hands-on experience using generative AI tools for content ideation, copywriting, and asset creation while building a portfolio that showcases your ability to elevate a tech brand in a competitive landscape.

🎯 Requirements

  • • 3-5 years of proven experience in social media content creation, with a strong portfolio demonstrating platform-specific strategies, audience growth, and engagement success at a technology company or similar innovative organization.
  • • Demonstrated ability to create compelling, end-to-end content independently—including copywriting, visual design, and video production—with a do-er mentality and comfort working in fast-paced, scrappy environments.
  • • Strong strategic thinking skills, including the capacity to analyze audience behavior, track performance metrics, and adapt content strategies based on trends, platform updates, and emerging technologies.
  • • Excellent collaboration and communication abilities, with experience working effectively across cross-functional teams such as Design, Marketing, Product, and PR to align content with broader business goals.
  • • Genuine curiosity about AI and interest in experimenting with AI-powered tools for content creation, optimization, and performance analysis, even without prior technical expertise.
  • • Adaptability and enthusiasm for exploring new platforms and content formats, with a track record of successfully launching and growing presence on emerging social channels.

🏖️ Benefits

  • • Open and inclusive culture that values diversity, psychological safety, and equitable opportunities for all employees, supported by active inclusion initiatives and accommodations support.
  • • Weekly lunch stipend, access to in-office meals and snacks, and a personal enrichment stipend for arts, culture, fitness, well-being, and workspace improvement.
  • • Comprehensive health and dental benefits, including a dedicated mental health budget to support emotional well-being and access to care.
  • • 100% parental leave top-up for up to six months, supporting new parents during critical bonding periods.
  • • Six weeks of annual vacation (30 working days), encouraging rest, recovery, and long-term sustainability in a high-performance environment.
  • • Remote-flexible work model with access to global offices in Toronto, New York, San Francisco, London, and Paris, plus a co-working stipend to support productive remote work setups.

Skills & Technologies

Remote

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Cohere Inc.
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About Cohere Inc.

Cohere provides large language models and retrieval-augmented generation APIs for enterprise developers to embed conversational AI, search, summarization, and content generation into applications. Founded in 2021 by former Google Brain researchers, the company offers cloud and on-premise deployment, fine-tuning tools, and multilingual support to help organizations automate workflows, improve customer support, and analyze unstructured data while maintaining data privacy and security controls.

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