Content Distribution Specialist

📋 Description

• • Are you a content maestro with a passion for transforming raw ideas into engaging, multi-platform narratives? Scale Army Careers is seeking a highly skilled and motivated Content Distribution Specialist to join our dynamic, remote team. This pivotal role is designed for individuals based in LATAM, Africa, and Eastern Europe who possess a keen understanding of digital content strategy and a proven track record in executing and optimizing content distribution across various social media channels. As this position supports U.S.-based clients, a commitment to working during U.S. business hours, specifically aligned with the Eastern Standard Time (EST) zone (9 AM - 5 PM EST), is essential.
• • Our client is a forward-thinking brand dedicated to cultivating long-term authority and trust. They achieve this through a strategic approach to high-quality content that resonates deeply across multiple digital platforms. Their philosophy prioritizes depth, clarity, and intentional brand positioning over fleeting, surface-level tactics. By skillfully leveraging both long-form and short-form content, they aim to build compounding brand equity that yields sustained audience growth and engagement. As a Content Distribution Specialist, you will be at the forefront of this mission, executing and refining multi-platform content distribution strategies that significantly strengthen audience connection and foster lasting brand loyalty.
• • *Key Responsibilities and Focus Areas:**
• • **Content Execution and Optimization:**
• • Dive deep into both long-form and short-form video footage to meticulously identify and extract key moments. This includes pinpointing compelling hooks that grab attention, segments with strong emotional resonance, insights that build authority, and high-retention passages that keep viewers engaged.
• • Apply your expertise in editing to prioritize attention economics. This involves strategically optimizing hooks, pacing, and employing retention psychology principles to maximize viewer engagement and watch time.
• • Ensure every piece of content meticulously adheres to the specific requirements and best practices of each target platform. Optimize content for maximum impact, considering factors such as optimal video length, the strategic use of captions, and maintaining a consistent visual style that aligns with the brand's identity.
• • **Content Distribution and Repurposing:**
• • Masterfully repurpose a single piece of long-form content into a diverse array of engaging formats tailored for platforms such as Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.
• • Implement and manage a consistent, strategic content distribution schedule across all designated platforms. This consistent presence is crucial for building brand authority and maintaining a steady, impactful presence in the digital landscape.
• • Skillfully adjust content formatting, editing style, and posting timing based on the unique behaviors, algorithms, and audience preferences inherent to each platform, ensuring maximum reach and engagement.
• • **Caption Writing and Audience Engagement:**
• • Craft compelling, authority-driven captions that not only inform but also actively encourage conversation and deeper audience engagement.
• • Ensure that each piece of content, from the video itself to its accompanying caption, contributes meaningfully to the brand's long-term positioning and fosters genuine, meaningful interaction with the audience.
• • Consciously avoid superficial or "clickbait" tactics, prioritizing depth, clarity, and value in every single post to build a more substantial and loyal following.
• • **Performance-Based Refinement and Strategic Iteration:**
• • Diligently monitor and analyze key performance metrics, including watch time, audience retention rates, saves, shares, comments, and direct messages received.
• • Continuously adapt and enhance content sequencing, framing, and editing based on a thorough understanding of audience behavior and platform dynamics.
• • Ensure that content builds cohesively over time, creating a narrative arc that strengthens the brand's message and impact.
• • Refine your execution strategies to cultivate stronger compounding effects, leading to the development of robust, long-term brand equity and sustained audience growth.
• • This role offers a unique opportunity for a content specialist who thrives in a fast-paced, multi-platform digital environment. You will play a central role in expanding the brand's reach and impact by expertly transforming raw content into strategic, optimized assets that perform exceptionally across diverse channels. This position provides direct influence on brand growth, continuous professional development through performance-driven refinement, and the chance to contribute meaningfully to a dynamic and evolving content ecosystem. If you are passionate about content strategy, skilled in execution, and driven by results, we encourage you to apply.