Content Marketing Manager

📋 Description

• • Siro is at the forefront of revolutionizing field sales, an industry that forms the backbone of our economy but is currently plagued by inefficiencies. Field sales teams are often bogged down by administrative tasks, sales managers are stretched thin managing their teams, and executive leadership lacks crucial visibility into real-time field operations. Siro is stepping in to redefine how these teams learn, perform, and ultimately, win. We began as an innovative AI-powered coaching platform designed to enhance the outcomes of field sales representatives. Today, our platform has evolved into a comprehensive intelligent companion. It automates the tedious administrative work that consumes sales reps' time, provides managers with unparalleled real-time visibility into their team's activities and performance, and empowers executives with foresight to anticipate challenges and opportunities.
• • Our platform seamlessly integrates with existing CRM systems like Salesforce. By analyzing thousands of in-person sales conversations, Siro surfaces critical insights, automates repetitive workflows, and drives improved outcomes across the entire sales organization. Imagine having a proactive, personalized AI assistant, akin to Iron Man's Jarvis, integrated directly into the tools your sales teams already use daily. This is the power of Siro.
• • We have secured significant funding, raising $75 million from world-class investors including Index, Fika, CRV, and SignalFire, underscoring our strong market position and growth potential. Siro is trusted by leading brands across diverse sectors such as home improvement, retail, hospitality, and automotive. Our lean, high-performing team comprises talent from industry giants like Meta, McKinsey, DoorDash, and Uber, bringing a wealth of experience and innovation to our mission.
• • We are actively building the future of human-AI collaboration in sales, and our journey has just begun. To accelerate this vision, we are seeking a talented and creative storyteller to transform our unique conversation intelligence data into engaging and impactful content. Your primary responsibility will be to mine our rich dataset of sales conversations to uncover groundbreaking insights that reshape perceptions of in-person selling. You will then package these insights into a variety of compelling formats, ranging from in-depth analytical articles and thought leadership pieces to easily digestible social media content and engaging video narratives.
• • This pivotal role will own Siro's entire content engine, encompassing strategy development, content creation, multi-channel distribution, and rigorous performance measurement. You will possess the strategic acumen to discern when a particular data point warrants a comprehensive 2,000-word analysis versus a concise LinkedIn carousel or a dynamic 60-second video. A key aspect of your role will involve close collaboration with our data science team to identify and extract patterns and trends that are truly worth sharing. You will then translate these complex findings into clear, compelling narratives that solidify Siro's reputation as the definitive authority on effective field sales strategies and best practices.
• • **Content Creation and Strategy:** Develop and meticulously execute a comprehensive content roadmap that spans multiple formats, including blog posts, video content, customer case studies, practical tools and templates, interactive product demonstrations, and insightful industry reports. You will partner closely with our data team to unearth compelling stories hidden within our conversation intelligence data and transform these raw findings into high-impact thought leadership content. Crucially, you will measure the effectiveness of all content initiatives, prioritizing efforts based on their ability to drive brand awareness, website traffic, and qualified sales pipeline. You will also collaborate with the growth marketing team on campaign-specific content needs and strategically leverage AI tools to enhance content creation efficiency without compromising on quality.
• • **Social Media and Distribution:** Take ownership of our social media presence, curating and managing our content calendar across various platforms. You will define which stories are told, on which channels, and in what manner, ensuring a cohesive and impactful brand message. Develop robust distribution and content repurposing strategies from the outset of the content roadmap planning process. Define and continuously evolve our distinct brand voice, ensuring Siro stands out in a crowded landscape of generic B2B content.
• • **Process and Team Building:** Establish streamlined content workflows, efficient production processes, and implement modern tooling to support content operations. You will be responsible for hiring and managing freelance contractors and external agencies to scale content production effectively. Serve as the primary editor for content produced across various teams, managing incoming requests and ghostwriting content with subject matter experts to ensure high-quality output.