Content Engineer

📋 Description

• • Join AirOps, the pioneering end-to-end content engineering platform designed for the AI era, and be at the forefront of a transformative shift in how brands achieve visibility and trust in a world increasingly dominated by AI-driven discovery. We are experiencing hyper-growth, having achieved a 5x revenue increase in the past year by empowering leading marketing teams at companies like Ramp, Chime, Carta, and Rippling to leverage content quality as a sustainable competitive advantage. Our innovative platform equips marketers to navigate the evolving discovery landscape, identify and prioritize high-impact opportunities, and create content that is not only accurate and on-brand but also earns citations from AI and builds genuine trust with human audiences.
• • As a Content Engineer at AirOps, you will play a pivotal role in defining and leading one of the most critical new functions in modern marketing. This position transcends traditional SEO or content roles; it's an unparalleled opportunity to join the company that is actively redefining the very concept of Content Engineering. Consider the emergence of Product Management, Growth, and DevOps as distinct categories – Content Engineering stands at a similar inflection point. By 2026, Content Engineering is poised to become the most indispensable role within the modern B2B marketing organization, integrating organic growth strategy, cutting-edge research, and meticulous workflow execution.
• • Your core mission will be to combine established search best practices, advanced automation techniques, and the power of AI to construct robust workflows that fuel AirOps' own brand engine. You will be instrumental in executing a high-velocity, high-quality AI Search roadmap, significantly strengthening AirOps' brand visibility and market presence. This involves building sophisticated structured content systems and workflows designed to accelerate content publishing while simultaneously elevating its quality and impact.
• • You will contribute critical insights, architectural expertise, and structured publishing enhancements that foster more intelligent and data-driven content decisions across the organization. Furthermore, you will act as a champion for the emerging field of Content Engineering, producing public-facing examples and case studies that showcase best-in-class content engineering practices and set new industry benchmarks.
• • Your ultimate objective, your north star, will be to establish the definitive standard for what a 10x Content Engineer can achieve. This means building the foundational systems, optimizing workflows, and developing the technical infrastructure that positions AirOps as the definitive model for the next generation of content teams worldwide.
• • Responsibilities will encompass a broad spectrum of strategic and tactical activities. In Content Strategy and Alignment, you will leverage tools like Page360, conduct comprehensive audits, and analyze performance data to meticulously guide content priorities and implement structured publishing improvements. Your efforts will directly result in measurable enhancements across key metrics, including search engine rankings, AI-generated citation performance (AEO), structured data extractability, and the adoption of AirOps workflows by internal teams.
• • In Workflow Engineering, AI Automation, and Systems, you will architect and implement critical workflows within the AirOps platform itself, covering areas such as content brief generation, content refresh cycles, publishing processes, and the creation of structured outputs, all supported by robust templates and repeatable methodologies. You will be tasked with creating cutting-edge human-in-the-loop workflows that not only streamline content operations but also provide invaluable feedback and innovation for our product development team, pushing the boundaries of what's possible.
• • Execution and Technical Architecture will involve hands-on implementation, including executing on-page optimization strategies and publishing content directly within our Content Management System (CMS). You will conduct thorough technical audits to identify areas for improvement and implement structured content updates. A significant part of your role will be leading keyword and topic research, while simultaneously supporting crucial site architecture enhancements, developing schema strategies, deploying structured data, and contributing to overall SEO architecture initiatives.
• • Finally, in Reporting, Insights, and Performance, you will develop sophisticated dashboards to meticulously track key performance indicators such as rankings, overall visibility, AEO performance, user search behavior, and the impact of implemented workflows. This will be complemented by recurring reporting and the generation of actionable insights. You will foster strong partnerships with cross-functional teams including content, brand, product, design, and search, while continuously monitoring search behavior trends, content decay patterns, and overall performance metrics to inform strategic adjustments.