Content Manager - Enterprise

📋 Description

• • Join Perplexity, a company at the forefront of revolutionizing how businesses operate, as our Senior Content Manager for the Enterprise division. This is a unique opportunity to build the foundational content strategy and execution from the ground up, shaping how we communicate our groundbreaking AI solutions to the enterprise market.
• • As a key member of our Enterprise team, you will be instrumental in developing and implementing a comprehensive content strategy that drives awareness, engagement, and adoption of Perplexity's AI capabilities within large organizations.
• • Your primary responsibility will be to craft exceptional and captivating content tailored to a wide range of enterprise use cases. This includes, but is not limited to, persuasive email copy for sales outreach and nurturing campaigns, engaging social media posts designed to spark conversation and build community, compelling video scripts that vividly illustrate Perplexity's value proposition, in-depth case studies showcasing successful enterprise implementations, informative white papers exploring the impact of AI on business operations, effective outbound emails to generate leads, clear and concise onboarding guides to ensure seamless user adoption, and insightful blog posts that position Perplexity as a thought leader in the AI space.
• • A critical aspect of this role involves developing and establishing a distinct and memorable voice and tone for Perplexity Enterprise's written content. This unique voice will be crucial in driving word-of-mouth growth, fostering a loyal and engaged following, and differentiating Perplexity in a competitive market.
• • You will play a pivotal role in conceptualizing and developing video scripts that highlight key enterprise use cases across our target industries and roles. Collaborating closely with a video producer, you will bring these scripts to life, creating visually engaging and informative content that resonates with our target audience.
• • Take ownership of the Perplexity Enterprise LinkedIn page, actively managing its presence to foster meaningful engagement with our professional community. This includes identifying opportunities for interaction, responding to comments and messages, and strategically posting content to maximize reach and impact.
• • Proactively identify content opportunities and explore novel ways to engage with our user base. This includes leveraging user-generated content (UGC) for enterprise use cases, transforming customer experiences and insights into valuable marketing assets.
• • You will be tasked with synthesizing complex AI-related topics and new feature releases into understandable, digestible, and compelling copy. The ability to translate technical jargon into clear, benefit-driven language for a non-technical audience is paramount.
• • Develop and manage comprehensive content calendars for all external communications within the Enterprise division. This includes planning and scheduling content across email campaigns, a monthly newsletter, and social media platforms to ensure a consistent and impactful presence.
• • Track and analyze content performance using Google Analytics and internal data dashboards. You will be responsible for monitoring key engagement metrics, drawing actionable insights, and continuously optimizing content strategies to improve performance and achieve business objectives.
• • Collaborate closely with our Design and Product Marketing teams to ensure all content aligns seamlessly with the Perplexity Enterprise brand guidelines and overall vision. This cross-functional partnership will be essential for creating cohesive and impactful marketing materials.
• • This role offers the chance to be a foundational contributor, building out B2B content marketing initiatives, newsletters, blog strategies, video production processes, and overall company content from the ground up (0-to-1).