Content Marketing Intern

📋 Description

• • Relay is seeking a motivated and detail-oriented Content Marketing Intern to join our dynamic team in Toronto, ON. This internship offers a unique opportunity to gain hands-on experience in modern content marketing within a fast-growing fintech company. You will report directly to the Senior Content Marketing Manager and play a crucial role in supporting our editorial, educational, and thought leadership content initiatives. This position is ideal for a curious and aspiring writer eager to hone their craft in a professional, fast-paced environment.
• • As a Content Marketing Intern, your primary responsibility will be to support the entire content lifecycle. This includes assisting with the planning, drafting, editing, and final publishing of engaging content across various platforms such as Relay’s blog, our comprehensive resource library, regular newsletters, and targeted marketing campaigns. Your contributions will directly help small business owners better understand their financial landscape and how Relay can empower their success.
• • A key aspect of this role involves content repurposing. You will assist in transforming existing high-value materials, including recorded webinars, in-depth reports, expert interviews, and detailed Help Center articles, into clear, concise, and problem-led editorial content. This process ensures that valuable insights reach a wider audience in accessible formats.
• • You will be instrumental in preparing content for publication. This includes meticulous formatting, implementing internal linking strategies to enhance user navigation and SEO, optimizing metadata for search engines, strategically placing calls-to-action (CTAs) to guide user engagement, and applying basic Search Engine Optimization (SEO) best practices to maximize content visibility.
• • Research will be a significant component of your work. You will conduct thorough research to support content creation efforts. This includes performing competitor analysis to understand market positioning, identifying trending topics relevant to our target audience, and gathering credible sources to ensure the accuracy and authority of our content.
• • Maintaining content quality is paramount. You will assist with content quality assurance (QA) processes and fact-checking to ensure all published material is accurate, reliable, and aligns with Relay’s brand standards.
• • To ensure seamless operations, you will help maintain content calendars, update documentation, and refine workflows. This organizational support is vital for keeping projects on track, managing timelines effectively, and ensuring smooth collaboration within the marketing team.
• • You will contribute to understanding content effectiveness by assisting with content performance tracking. This involves helping to gather and organize key metrics related to website traffic, user engagement, and conversion rates, providing valuable insights into what resonates with our audience.
• • Collaboration is key at Relay. You will work closely with cross-functional partners, including the Demand Generation, Product Marketing, and Design teams. Your role will be to ensure that all content is accurate, strategically aligned with broader marketing goals, and consistently on-brand.
• • We encourage innovation and proactive contribution. You will have the opportunity to pitch ideas for new content topics, explore different content formats, and suggest improvements to existing content based on audience needs, performance data, and emerging trends.
• • This internship is designed to provide a comprehensive learning experience, covering the strategic and tactical aspects of content marketing in the fintech industry. You will develop a strong understanding of how content drives business objectives, builds brand authority, and fosters customer trust.