Content Marketing Specialist

📋 Description

• • Own the end-to-end production of high-impact, long-form content that educates and inspires pet-care professionals worldwide. You will craft themed blogs, in-depth product education series, insight reports, white papers, and pillar pages that translate complex industry topics into clear, actionable guidance for mobile groomers, salons, boarding facilities, and daycare operators.
• • Turn strategic briefs into polished, on-brand assets at speed. Working from detailed templates and style guides supplied by the Content Marketing Manager, you will transform raw ideas into publish-ready pieces that maintain Moego’s signature clarity, warmth, and authority. Expect to juggle multiple formats—articles, checklists, framework graphics, toolkits, webinar scripts—while keeping tone, voice, and SEO best practices perfectly aligned.
• • Repurpose and atomize existing assets to maximize reach and ROI. Every long-form case study, webinar, or report you create will be sliced and diced into bite-size deliverables: LinkedIn posts, email snippets, paid-social scripts, carousel graphics, and more. You will own the versioning process, ensuring each micro-asset is optimized for its channel and audience segment.
• • Build and maintain a living content pool and editorial calendar that keeps the entire marketing team synchronized. You will tag, store, and update every asset in our CMS and project-management stack, enforce naming conventions, and flag outdated pieces for refresh or retirement.
• • Drive organic growth through rigorous SEO execution. Using keyword research, on-page optimization checklists, and internal-linking strategies, you will ensure every new page ranks for high-intent pet-care queries. You will also monitor SERP performance and iterate quickly when rankings slip.
• • Establish bulletproof marketing operations. You will set up UTM structures, naming conventions, and dashboard templates that allow us to attribute leads and revenue to specific pieces of content. Weekly, you will surface insights on traffic, bounce rate, conversion, and pipeline influence, then propose data-backed experiments to improve performance.
• • Collaborate seamlessly across time zones with designers, product marketers, customer success, and external subject-matter experts. You will run async feedback loops, manage revision rounds, and hit aggressive deadlines without compromising quality.
• • Champion a culture of continuous improvement. When a template isn’t working, you redesign it. When a workflow slows down, you debug it. When analytics reveal a surprising trend, you dig into the data and share findings in Slack before anyone asks.
• • Contribute to the evolution of Moego’s brand voice. You will keep a pulse on pet-care industry conversations, competitor content, and customer pain points, then feed insights back into strategy sessions so our narrative stays fresh and differentiated.
• • Scale yourself through systems. Over time, you will document SOPs, train freelancers, and build automations that let us double output without doubling headcount.