Content Marketing Writer

📋 Description

• • As a Content Marketing Writer at Panopto Inc., you will drive high-impact, conversion-focused content across web, campaigns, and customer storytelling, translating complex product insights into clear, benefit-driven narratives that drive engagement, conversion, and pipeline.
• • Day to day, you will refine website copy and landing pages, partner with Product Marketing to turn ICP insights into high-performing content, use performance data to iterate on content, own end-to-end customer case studies, translate customer success into sales-enabling assets, lead the Panopto blog and ebooks focused on Higher Ed trends, collaborate with performance agencies on SEO and AEO, and develop compelling content for campaigns, social media, email, and nurture programs.
• • You will join a customer-centric learning technology company that empowers organizations to share knowledge effortlessly through visual and audio-based learning, operating with clarity over complexity and valuing shared thinking, honest debate, and outcomes over activity.
• • In this role, you will elevate your craft by shaping how Panopto communicates its value in the market, gaining visibility into how content drives pipeline, product adoption, and company growth, establishing high-quality content standards, and using data, SEO/AEO insights, and customer voice to continuously improve engagement and conversion.