Content & Social Lead

📋 Description

• • Hercules is seeking a dynamic and results-oriented Content and Social Lead to spearhead our organic growth initiatives. This pivotal role is responsible for the end-to-end ownership of our content strategy, encompassing thought leadership, social media channels, newsletter, and video production. The primary objective is to architect and implement a robust, repeatable content engine that consistently drives brand awareness, website traffic, and ultimately, user signups. You will be instrumental in shaping Hercules' voice and presence across the digital landscape, establishing us as a leader in our space.
• • As the Content and Social Lead, you will command all of Hercules' organic content efforts. This includes developing and executing strategies across a diverse range of channels such as X/Twitter, LinkedIn, Instagram, TikTok, our company newsletter, and the official Hercules blog. Your purview will extend to defining the content calendar, orchestrating distribution across platforms, and continuously iterating based on performance data and market trends. You will be responsible for both thought leadership content that positions Hercules as an industry authority and product/feature launch content that effectively communicates our value proposition.
• • A significant aspect of this role involves building and managing a pipeline of external contractors. You will be tasked with identifying, hiring, and managing a team of skilled writers, editors, designers, and creators. This includes crafting clear and comprehensive briefs, ensuring the highest quality output from your team, and meticulously managing deadlines to maintain a consistent flow of high-impact content. Your leadership will be crucial in fostering a collaborative and productive environment for these external partners.
• • Video production is another key area of responsibility. You will direct external vendors in the creation of various video assets, including product launch videos, customer testimonials, and other engaging video content. This involves developing detailed briefs, writing compelling scripts, providing constructive feedback during the review process, and ensuring timely delivery of polished, high-quality videos that align with Hercules' brand messaging.
• • A core strategy for maximizing content ROI will be asset repurposing. You will champion a philosophy of turning every piece of content into multiple formats. This means transforming blog posts into social media threads, video clips into short-form social posts, and key insights into newsletter snippets. Your role will involve overseeing the quality control process to ensure that all repurposed content maintains brand consistency, clarity, and impact across different platforms.
• • Success in this role hinges on a proven ability to grow organic social presence for a product, ideally within the developer tools, SaaS, or prosumer markets. You must possess excellent writing and editorial judgment, with a keen eye for crafting compelling hooks, ensuring clarity, maintaining a consistent brand voice, and optimizing pacing for maximum engagement.
• • Strong creative direction skills for short-form video are essential. This includes proficiency in scripting, understanding video structure, and guiding creators effectively to produce engaging and on-brand video content. You should be comfortable with the entire video production lifecycle, from concept to final delivery.
• • The ability to build and manage a scalable content production system is paramount. This involves establishing clear processes for briefs, quality assurance (QA), workflow management, and vendor management to ensure efficiency and consistency.
• • A strong analytical mindset is required. You must be comfortable diving into performance data to understand what content is resonating, why it's performing well (or not), and how to leverage these insights to inform future content strategies. This data-driven approach will be key to optimizing our organic growth efforts.
• • Proficiency with AI tools for content ideation, drafting, editing, repurposing, and performance analysis is highly desirable. Leveraging AI effectively will be crucial for increasing efficiency and driving innovation in our content creation process.
• • Hercules operates with a set of guiding principles: urgency, excellence, and hunger. We move fast, iterate quickly, and correct mistakes promptly, prioritizing action to accelerate learning and delight customers. We are committed to excellence, paying close attention to detail and striving for simple, self-serve outputs that we can be proud of. We are hungry, willing to work hard and overcome obstacles to achieve our goals, operating at any level necessary and maintaining a politely relentless pursuit of success. These principles are deeply ingrained in our culture and are actively considered during the hiring process.