Content Strategist

📋 Description

• • Embark on a thrilling journey as a Content Strategist, playing a pivotal role in shaping the digital future of a beloved brand within the vibrant comic, anime, and broader geek culture landscape. This is a unique opportunity to contribute to a brand backed by passionate fans and Hollywood, as it enters an exciting new phase of growth and digital evolution.
• • You will be instrumental in crafting and executing innovative content strategies that align with a fresh creative direction, characterized by irreverent humor, a distinctive voice, and genre-bending storytelling. Your mission is to develop engaging content that deeply resonates with the dedicated fandom culture while simultaneously expanding the brand’s reach and enhancing its digital presence.
• • This fully remote position requires availability during U.S. Eastern Standard Time (EST) business hours (9 AM - 5 PM EST), supporting U.S.-based clients. The role is open to talented individuals located in LATAM, Africa, and Eastern Europe, fostering a diverse and global team environment.
• • As the Content Strategist, your core responsibility will be to develop and implement comprehensive content strategies that directly support the brand’s overarching creative vision and ambitious digital growth objectives. This involves meticulous planning of content creation initiatives, expert management of posting schedules across various platforms, and the conceptualization of groundbreaking campaign ideas designed to captivate the target audience and achieve key brand goals.
• • You will be a central figure in fostering collaboration, working closely with a diverse range of creators and internal teams. Your efforts will ensure unwavering content consistency, maximize audience engagement across all digital touchpoints, and maintain a strong, instantly recognizable, and impactful digital presence for the brand.
• • **Content Strategy & Creation:**
• • Spearhead the development of dynamic and data-informed content strategies that are meticulously aligned with the brand's strategic objectives and a deep understanding of the target audience's preferences and behaviors.
• • Actively collaborate with a diverse pool of content creators, brainstorming and nurturing engaging, relevant, and innovative content ideas that push creative boundaries.
• • Provide comprehensive oversight of the entire content creation process, ensuring absolute consistency in brand messaging, tone of voice, and visual aesthetics across all outputs.
• • **Content Posting & Scheduling:**
• • Strategically schedule content across multiple digital platforms to cultivate and maintain a consistent, reliable, and engaging online presence for the brand.
• • Identify and implement optimal posting times for all content to maximize reach, engagement, and impact within the target audience.
• • Diligently manage and maintain a detailed content calendar, serving as the central hub for tracking all posting timelines, campaign launches, and content updates.
• • **Campaign Ideation & Development:**
• • Generate a continuous stream of creative and compelling campaign ideas that are specifically designed to resonate with the brand's core audience and attract new followers.
• • Develop comprehensive campaign concepts, defining overarching themes, narrative arcs, and detailed content briefs for seamless cross-platform execution.
• • Foster close collaboration with various internal teams, including marketing, creative, and product development, to ensure the seamless and successful execution of all integrated campaigns.
• • **AI Integration & Efficiency:**
• • Embrace an AI-native mindset, actively experimenting with and integrating AI and automation tools to significantly enhance efficiency, scale content production, and drive superior results.
• • Leverage AI-powered platforms for advanced content creation, sophisticated ideation processes, and data-driven optimization of content performance.
• • Become proficient with and utilize tools and workflows for social listening, data scraping, and automated outreach to gain deeper audience insights and streamline communication efforts.
• • Skillfully apply automation and workflow integrations to eliminate repetitive tasks, optimize resource allocation, and surface actionable insights that inform strategic decisions.
• • Demonstrate a keen interest and aptitude for using AI to amplify audience engagement, refine targeting strategies, and measurably improve overall marketing performance.
• • Success in this role will be defined by the effective execution of content strategies that demonstrably drive audience engagement and significantly contribute to the brand's overall growth. It will also be measured by the generation of impactful campaign ideas that elevate brand visibility and foster deeper audience interaction, alongside the consistent and timely posting of content aligned with the strategic calendar. Positive feedback from team members and stakeholders regarding your content ideation and execution will further underscore your success.