Content Strategist

📋 Description

• • Partner with Integrated Marketing and Content Marketing leadership to support campaign messaging and downstream execution across multiple channels.
• • Contribute to campaign execution by maintaining consistency in messaging as it is translated into emails, landing pages, social copy, webinars, and other marketing assets.
• • Build and maintain deep familiarity with Abnormal Security’s campaign messaging to ensure alignment across all content outputs.
• • Review and adapt existing content across formats to enable repackaging and efficient downstream use by other teams.
• • Translate raw inputs—including research, customer stories, internal podcasts, webinars, threat reports, and internal conversations—into activation-ready content and narrative outputs.
• • Identify opportunities to extend the value of existing content by creating derivative assets such as summaries, slides, video clips, and industry-specific cutdowns.
• • Turn key content moments into amplification opportunities through web experiences, campaign packages, contributed content, podcast pitches, and other distribution strategies.
• • Leverage AI-assisted workflows (e.g., ChatGPT, Claude) to accelerate ideation, distillation, repackaging, and content transformation while applying editorial judgment to refine outputs.
• • Contribute to building lightweight, scalable workflows for slicing, packaging, and distributing content more efficiently across internal and external channels.
• • Operate as a flexible generalist, contributing across a broad range of content and campaign needs with guidance from Content Marketing leadership.
• • Work collaboratively with Product Marketing, Social, Editorial, Brand/Creative, and other cross-functional stakeholders to maximize the impact of content investments.
• • Maintain a bias toward action, iterating quickly and adapting to evolving tools, priorities, and workflows in a fast-moving AI-native environment.
• • Apply strong attention to detail to ensure accuracy, tone consistency, and brand alignment in all content deliverables.
• • Demonstrate a collaborative mindset and openness to feedback to continuously improve content quality and operational efficiency.