Content Strategy and Growth Lead

📋 Description

• • Fanvue is at the forefront of the creator economy, leveraging AI to empower creators in connecting, engaging, and monetizing their audiences at an unprecedented scale. As one of the fastest-growing creator monetization platforms globally, we've achieved significant milestones, including surpassing $100 million in annual recurring revenue with triple-digit year-on-year growth. Our platform supports hundreds of thousands of creators and millions of fans worldwide, solidifying our position as a leader in this rapidly evolving landscape.
• • Organic content is a fundamental pillar of Fanvue's growth strategy. This pivotal role is designed to transform our content efforts into a repeatable, scalable acquisition engine. The objective is to drive creator sign-ups, actively shape the culture surrounding the creator economy, and firmly establish Fanvue as a central hub for AI-powered creators.
• • We are seeking a dynamic and results-oriented Content Strategy and Growth Lead to take full ownership of Fanvue's organic content engine and distribution strategy. This role will encompass managing our presence across borrowed channels, including strategic partnerships and community engagement on platforms like TikTok, Instagram, X, and YouTube, with a pronounced emphasis on AI creators and the broader creator economy.
• • Currently, there's a significant untapped opportunity, with millions of potential impressions and thousands of prospective creator sign-ups being missed due to a lack of dedicated ownership in this critical area. This role is empowered to change that narrative, acting as a growth-focused position directly accountable for expanding our reach, increasing creator sign-ups, and delivering tangible business impact.
• • Your core responsibility will be to own and execute Fanvue's organic content and distribution strategy across key social media platforms. This includes developing and implementing a robust system for consistently producing high-performing content that resonates with our target audience.
• • You will be instrumental in ideating, scripting, and briefing content independently, overseeing the entire process from initial concept to final execution. This requires a proactive approach and the ability to translate strategic goals into compelling content.
• • A key aspect of the role involves identifying and capitalizing on emerging trends in real-time. You will be responsible for creating reactive content that not only captures attention but also drives significant reach and, crucially, creator sign-ups.
• • To ensure efficiency and quality at scale, you will develop creative frameworks that enable fast, high-quality content output. This will involve establishing best practices and workflows for content creation and distribution.
• • Deep analysis of content performance will be a continuous activity. You will be expected to rigorously analyze data to refine content formats, optimize hooks, and strengthen narratives, ensuring our content remains effective and engaging.
• • You will play a crucial role in shaping and owning the narrative surrounding AI creators and the broader creator economy on social media. This involves establishing Fanvue as a thought leader and a go-to resource in this space.
• • Collaboration will be key. You will partner with educators, industry gurus, and influential creators to amplify their content and strategically drive traffic and sign-ups to Fanvue.
• • The role also involves creating cultural moments that generate multiple high-impact content pieces. This includes conceptualizing and executing campaigns designed to achieve significant reach, such as those targeting over 1 million impressions.
• • Ultimately, your goal will be to set trends and build influence within the creator ecosystem, moving beyond simply following existing trends to actively shaping them.
• • We are looking for a proven content and growth operator with a demonstrable track record of achieving viral reach and measurable business outcomes. Your deep understanding of creator culture and the internet economy is essential.
• • You should possess an expert-level understanding of social media algorithms across major platforms, enabling you to optimize content for maximum visibility and impact.
• • Comfort in ideating, scripting, and briefing content independently, without the need for constant support, is a must.
• • A strong focus on conversion and growth, prioritizing tangible business results over vanity metrics, is critical for success in this role.
• • You should be confident in managing freelancers and creative partners, providing clear direction and constructive feedback to ensure high-quality output.
• • A highly experimental mindset, a preference for fast-paced environments, and comfort with accountability are key attributes we value.
• • You will thrive here if you are passionate about testing new ideas and building repeatable growth engines. If you desire ownership of a high-impact acquisition channel and enjoy shaping narratives and influencing culture, this role is for you.
• • You will struggle here if you prefer polished, lengthy brand campaigns over fast, reactive content, rely heavily on established processes or multiple approval layers, or optimize solely for likes and views without a clear connection to conversion.
• • Joining Fanvue offers the opportunity to own one of our most critical growth levers and help define how AI creators discover and engage with our platform. We offer high autonomy, visibility, and accountability, coupled with a competitive salary and benefits package, unlimited holiday, and flexible remote working hours that align with your peak performance times. A dedicated budget for your professional growth and personal wellbeing is also provided.
• • Fanvue is committed to building diverse teams and creating inclusive products. We strongly encourage applications from candidates who may not meet every single requirement, as we value potential, mindset, and ambition as much as direct experience. We believe many great individuals can grow into the demands of a role.