Content Writer

📋 Description

• • Own the entire content lifecycle for a crypto-payments leader: from ideation and research to publication and performance analysis, you will craft narratives that introduce thousands of B2B merchants to the future of digital finance.
• • Produce a diverse portfolio of assets every month—SEO-driven blog posts, conversion-focused landing pages, snappy ad copy, in-depth white-papers, webinar scripts, keynote speeches, product one-pagers, investor decks, and UX micro-copy—always tuned to the sophisticated needs of CFOs, CTOs, and payment managers.
• • Translate complex on-chain mechanics, regulatory updates, and market data into crystal-clear stories that build trust and shorten sales cycles; expect to turn a 40-page technical spec into a 600-word article or a 10-slide pitch overnight.
• • Champion CoinsPaid’s tone of voice across 30 countries: maintain a living style guide, run editorial training for freelancers, and ensure every comma in every language reflects the brand’s authority and warmth.
• • Collaborate daily with SEO, performance marketing, product, compliance, and sales to identify content gaps, map buyer journeys, and launch campaigns that lift organic traffic, reduce CAC, and increase SQL-to-win rates.
• • Own the editorial calendar in Jira: scope tasks, set deadlines, balance priorities, and keep stakeholders informed so that launches for new fiat ramps, token integrations, or PR announcements never slip.
• • Review and mentor junior writers and external agencies—delivering line-level feedback, factual checks, and narrative coaching—while still writing 60 % of flagship pieces yourself.
• • Mine on-chain dashboards, industry reports, and customer interviews for fresh angles; transform raw metrics (>$700 M monthly volume, 1 M+ transactions) into persuasive proof points that resonate at fintech conferences and in boardrooms.
• • Experiment with formats: launch a 5-episode podcast mini-series, co-author a joint research report with a tier-1 exchange, or script a TikTok explainer—whatever moves the awareness needle fastest.
• • Track KPIs religiously—organic sessions, dwell time, SERP positions, MQLs, backlink quality—and iterate headlines, CTAs, and internal links to push each metric 5 % further every quarter.
• • Represent CoinsPaid externally: speak at AMAs, guest on crypto podcasts, and ghost-write thought-leadership pieces for the CEO so our expertise echoes across the ecosystem.
• • Stay ahead of EU MiCA, travel-rule updates, and layer-2 breakthroughs; distill regulatory shifts into proactive content that positions CoinsPaid as the safest, smartest payment gateway on the market.
• • Contribute to employer-brand storytelling: craft LinkedIn posts that celebrate team wins from 30 nations, spotlighting the remote culture that powers a profitable, decade-old scale-up.
• • Work hybrid-remote from any European timezone with quarterly on-site creative sprints in Tallinn, Dubai, or Malta—expect whiteboard sessions, rooftop dinners, and late-night brainstorming fueled by the strongest coffee in fintech.