Copywriter

📋 Description

• • Join Sintra, a company revolutionizing how small businesses operate, and become the voice that connects our innovative AI-powered solutions with the entrepreneurs who need them most. We are on a mission to empower 50,000 small business owners daily by providing AI helpers that feel like genuine teammates, handling tasks from customer replies and social media posting to data analysis. This isn't just another SaaS tool; it's a lifeline for solo business owners, offering the first truly effective help they've ever experienced. We've built something people deeply care about, and now we need your talent to make it even greater.
• • As our experienced Copywriter, you will be instrumental in shaping Sintra's narrative across a diverse range of marketing channels. Your primary focus will be on crafting compelling copy for paid advertisements, high-converting landing pages, and strategic growth funnels. You'll delve deep into understanding our audience, their challenges, aspirations, and pain points, translating these insights into messages that are not only intuitive and honest but also impossible to ignore.
• • This role is fundamentally about building genuine connection, with conversion as a natural outcome. We believe that the most effective copy achieves both – resonating with the reader on a human level while driving desired actions. You will have end-to-end ownership of the copy lifecycle, from the initial captivating hook that grabs attention to the final, clear Call to Action (CTA) that inspires engagement. Your expertise will transform complex product value propositions into simple, relatable truths, effectively turning fleeting attention into tangible action.
• • At Sintra, we foster an environment of minimal bureaucracy, flat hierarchies, and direct impact. There are no layers of management to slow down your ideas; instead, you'll experience a direct line from your creative concepts to their implementation and real-world results. You will be granted the autonomy to explore, experiment, and take calculated creative risks. The immediate feedback loop means you'll witness the impact of your work in real-time, as it's utilized by thousands of our dedicated customers.
• • If you thrive on autonomy, value trust, and seek to see the visible impact of your contributions weekly, Sintra is the place where you will feel truly at home. You’ll be empowered to make significant contributions and see the direct results of your efforts.
• • Your core responsibilities will include writing high-performing copy specifically designed for paid ad campaigns, persuasive landing pages, and strategic growth funnels. This involves meticulously crafting hooks, headlines, ad copy, and CTAs that feel natural, crystal clear, and highly persuasive, ensuring they resonate with the target audience.
• • A key aspect of your role will be translating the core value of our product into messaging that deeply connects with the real human needs and emotions of small business owners. You will collaborate closely with our creative strategy, media buying, CRO (Conversion Rate Optimization), and motion design teams to develop and execute A/B tests and iterate on copy based on performance data.
• • You will also contribute to our SEO-driven content strategy by shaping keywords, content structure, and messaging, always ensuring that clarity, brand tone, and conversion goals are maintained. This collaborative approach ensures that our content is not only discoverable but also highly effective.
• • We expect you to use performance data as a critical feedback mechanism. This means doubling down on copy strategies that prove successful and confidently cutting or refining those that don't meet objectives. Your analytical approach will be as crucial as your creative flair.
• • Ultimately, you will take full ownership of copy quality, acting as a guardian of our brand voice and helping to elevate the standard across all written materials we ship. This includes ensuring consistency, accuracy, and persuasive power in every piece of copy.
• • We are looking for someone with strong, demonstrable experience in writing conversion-focused copy, moving beyond purely brand awareness content. A deep understanding of human psychology, common customer objections, and the fundamental principles of persuasion is essential. You must have a proven ability to write ads and landing pages that demonstrably drive clicks, sign-ups, and purchases. A sharp understanding of what makes a compelling hook, how to address objections effectively, and the art of simple, direct persuasion is paramount. You should be comfortable owning copy projects end-to-end and working independently with minimal supervision. A clear, direct writing style, free from jargon, buzzwords, and unnecessary filler, is highly valued. If you enjoy moving at a fast pace, testing frequently, and learning from real-world data, you will find yourself thriving in our dynamic environment.