Copywriter

Cart.com, Inc.

Job Overview

Location

Remote - Texas Central Standard Time

Job Type

Full-time

Full Job Description

📋 Description

• The Copywriter is responsible for creating clear, compelling, and on-brand content that supports Cart.com’s marketing, product, and sales initiatives.
• This role plays a critical part in shaping how Cart.com communicates with customers across channels, translating business priorities into engaging messaging that drives awareness, engagement, and conversion.
• You will partner closely with Product Marketing, Demand Generation, Creative, and Marketing Communications to develop content across campaigns, digital channels, and sales enablement materials.
• This role requires a strong writer with the ability to adapt tone and messaging across formats while maintaining a consistent brand voice.
• You will write and edit high-quality marketing and campaign copy across channels including web, email, paid media, social, and landing pages.
• Be the content expert for your assigned brands, knowing how to balance brand voice with platform nuance.
• Support development of product messaging and positioning by translating complex concepts into clear, customer-facing language.
• Be the lead creative on assigned brands, identifying content optimization opportunities & presenting creative to clients.
• Work with designers to create compelling, on-brand content that resonates with our clients’ target audiences.
• Partner with Product Marketing, Demand Gen, and Creative teams to ensure consistency in messaging across campaigns and channels.
• Contribute to content strategy and campaign concepts, helping bring ideas to life through strong storytelling.
• Write and refine SEO-conscious content to support organic traffic and discoverability.
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand standards.
• Adapt messaging for different audiences, formats, and stages of the funnel.
• Deliver with speed through AI augmentation.
• Incorporate feedback from stakeholders and iterate quickly while maintaining content quality.
• Understand that the creative journey doesn’t end when content is published; analyze performance metrics and proactively identify opportunities for continual optimization and improvement.
• Stay current on industry trends, tone shifts, and best practices in marketing copy and storytelling.
• Collaborate with brand and media teams to deliver an integrated approach to client success.

🎯 Requirements

• A strong, adaptable writer with a clear command of tone, voice, and storytelling.
• Detail-oriented, with a sharp eye for clarity, grammar, and consistency.
• A collaborative partner who can take feedback and iterate quickly.
• Curious and customer-focused, with an interest in what drives engagement and conversion.
• Comfortable working in a fast-paced environment with multiple priorities.

🏖️ Benefits

• 3–6+ years of experience in copywriting, content marketing, or related roles.
• Proven experience writing across multiple formats (digital, web, email, campaigns, etc.).
• Strong portfolio demonstrating marketing, brand, or product-related writing.
• Experience collaborating with cross-functional teams (Brand, media, development).
• Familiarity with SEO principles and content optimization.
• Experience working within brand guidelines and messaging frameworks.
• Familiarity with AI-tools and how to use them to scale your work efficiently.
• Bachelor’s degree in Marketing, Communications, English, or related field (or equivalent experience).

Skills & Technologies

Remote

Degree Required

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Cart.com, Inc.

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About Cart.com, Inc.

Cart.com provides unified commerce and logistics technology that helps brands sell, fulfill and grow across digital and physical channels. The Austin-headquartered company combines storefront software, multi-channel order management, marketing services, and nationwide 3PL fulfillment centers into a single operating platform. It serves consumer goods and retail businesses seeking integrated e-commerce, retail distribution, and last-mile delivery solutions.

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