Job Overview
Location
Canada (Remote)
Job Type
Full-time
Category
Writing
Date Posted
August 8, 2026
Full Job Description
đź“‹ Description
- • Write conversion-focused copy across Meta, TikTok, Google, YouTube, and other paid and organic channels, including hooks, static ads, UGC scripts, and video scripts
- • Develop high-converting landing pages, product detail pages, advertorials, and subscription offers
- • Create multiple messaging angles and creative variations designed to convert cold audiences
- • Build and optimize email and SMS flows across acquisition, onboarding, conversion, retention, and win-back
- • Develop promotional campaigns that support product launches, subscriber growth, retention, and customer lifetime value
- • Test subject lines, offers, messaging angles, and calls to action to improve performance
- • Partner with Marketing and Creative teams to develop new concepts based on customer insights and campaign performance
- • Review metrics such as CTR, CPA, CVR, and ROAS to identify winning ideas and improve underperforming creative
- • Monitor competitor messaging and direct response trends to keep Willow’s creative fresh and differentiated
- • Translate complex telehealth, medical, and wellness topics into clear, persuasive, and empathetic copy
- • Ensure copy aligns with Willow’s voice, FDA and FTC advertising requirements, internal compliance guidance, and platform policies
- • Own multiple projects from brief through delivery while working cross-functionally with Marketing, Creative, Design, Lifecycle, and Compliance
🎯 Requirements
- • 5+ years of direct response or performance copywriting experience within a high-growth DTC brand, performance agency, or consumer company
- • Proven experience writing conversion-focused copy across paid social, lifecycle email and SMS, and landing pages
- • Strong understanding of direct response principles, consumer psychology, messaging strategy, and offer positioning
- • Experience using performance data to develop, test, and refine creative concepts
- • Experience writing direct response copy in healthcare, telehealth, wellness, or another regulated space, with an understanding of FDA and FTC advertising requirements and paid platform policies
- • Exceptional writing and editorial judgment, including the ability to write persuasively and empathetically about personal health, wellness, body image, and confidence
- • A proactive, highly organized approach with the ability to manage multiple projects and collaborate across Marketing, Creative, Lifecycle, and Design
- • Comfort using AI tools to support research, ideation, and iteration, backed by strong writing fundamentals
🏖️ Benefits
- • Flexible hours with meetings taking place in EST
- • Work wherever you choose
- • Fun and casual work environment
- • Employee engagement activities and virtual gatherings
- • We are a diverse, global team!
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Willow Health, Inc.
Willow Health is a digital health company focused on improving maternal and infant care. They offer a connected care platform that supports expecting and new parents throughout their journey. The platform provides personalized support, evidence-based education, and tools for monitoring health and well-being. Willow Health aims to reduce preventable complications, improve birth outcomes, and enhance the overall experience of parenthood. Their solutions are designed to integrate with existing healthcare systems, enabling seamless communication between patients and providers and fostering a more proactive approach to maternal and infant health management. They strive to empower families with the information and support they need for a healthier start.
Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.
Newsletter
Weekly remote jobs and featured talent.
No spam. Only curated remote roles and product updates. You can unsubscribe anytime.
Similar Opportunities
Lilt Production
2 months ago
Infisical Inc.
3 months ago
SearchApi Inc.
2 months ago