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This position was posted on March 28, 2026 and is likely no longer accepting applications. We've kept it here for historical reference. Check out the similar jobs below!
Job Overview
Location
Canada (Remote)
Job Type
Full-time
Category
Writing
Date Posted
March 28, 2026
Full Job Description
đź“‹ Description
- • As a Copywriter at Willow Health, Inc., you will shape and scale the brand voice by translating complex clinical concepts into clear, compelling, and supportive messaging that drives action across the full customer journey—from acquisition to retention. Your work will directly impact how patients perceive and engage with Willow’s personalized, responsible cosmetic weight loss care, making high-quality telehealth services more accessible and human-centered.
- • Day to day, you will write high-converting copy for paid channels including Meta, Google, and video ads; create landing pages and product detail pages; manage lifecycle marketing through email and SMS across acquisition, onboarding, and retention flows; and partner with growth and creative teams to test and optimize messaging for performance. You will also develop website and product copy that clearly communicates value, support product launches with campaign assets, write scripts for video, social, and influencer content, and maintain a consistent, empathetic brand voice across all touchpoints.
- • You will simplify complex or clinical concepts into clear, engaging patient-facing materials such as onboarding flows, in-app content, and educational guides; improve customer support and CX communications; and contribute to thought leadership through blog posts, checklists, and educational content that builds trust. Collaboration with clinical and product teams ensures accuracy, while your ownership of copy from brief to delivery keeps initiatives moving forward in a fast-paced environment.
- • Willow Health is a remote-first, diverse, and global team dedicated to making cosmetic weight loss care thoughtful, accessible, and grounded in real lives. You’ll join a fun and casual work environment that values employee engagement through virtual gatherings and flexible collaboration across time zones, with meetings aligned to EST. This role offers the autonomy to work independently while contributing meaningfully to a mission-driven brand that blends medical expertise with empathetic storytelling.
- • In this role, you will deepen your expertise in healthcare and direct-response copywriting, refine your ability to balance conversion-driven messaging with emotional intelligence, and build a portfolio of work that demonstrates impact across performance marketing, brand building, and patient education. You’ll gain experience working at the intersection of clinical accuracy and consumer psychology, positioning you as a versatile communicator capable of driving both growth and trust in a regulated, sensitive industry.
🎯 Requirements
- • 4+ years of professional copywriting experience in marketing or direct response
- • Proven ability to write high-performing copy across ads, landing pages, email, and SMS
- • Experience with lifecycle and retention marketing strategies
- • Strong portfolio demonstrating skill in simplifying complex topics with emotional clarity
- • Excellent written English and meticulous attention to tone, grammar, and detail
- • Experience using AI tools with strong editorial judgment and critical oversight
- • Strong collaboration and organizational skills with the ability to work independently
🏖️ Benefits
- • Flexible hours with meetings scheduled in EST to accommodate remote work
- • Fully remote position—work from anywhere in Canada
- • Fun and casual work environment with regular employee engagement activities and virtual gatherings
- • Opportunity to join a diverse, global team committed to inclusive and patient-centered care
Skills & Technologies
About Willow Health, Inc.
Willow Health is a digital health company focused on improving maternal and infant care. They offer a connected care platform that supports expecting and new parents throughout their journey. The platform provides personalized support, evidence-based education, and tools for monitoring health and well-being. Willow Health aims to reduce preventable complications, improve birth outcomes, and enhance the overall experience of parenthood. Their solutions are designed to integrate with existing healthcare systems, enabling seamless communication between patients and providers and fostering a more proactive approach to maternal and infant health management. They strive to empower families with the information and support they need for a healthier start.
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