Creative Copy Director

Addi S.A.S.

Job Overview

Location

Colombia

Job Type

Full-time

Full Job Description

📋 Description

• As Creative Copy Director at Addi S.A.S., you will lead the evolution of the brand’s voice and creative output across financial products and retail campaigns, directly influencing how over 2 million Colombian consumers experience financial services through compelling, data-informed copy that drives trust, engagement, and conversion.
• You will own and elevate the quality of all copy across touchpoints — from product messaging and email flows to social ads and landing pages — ensuring brand consistency while meeting rigorous performance benchmarks in OR, CTR, CTOR, and engagement across at least three major campaigns in your first year.
• Day to day, you will define and train AI agents to augment creative workflows, enabling rapid ideation, variant testing, and iteration cycles; build a living content testing repository that links copy variations to performance data; and mentor and scale a high-performing copy team by hiring, training, and aligning them with Addi’s brand standards and AI-assisted processes.
• You will collaborate closely with brand, marketing, product, lending, and CX teams to translate cross-functional briefs into unified creative strategies, ensuring voice and tone are deeply embedded in every customer touchpoint, from onboarding flows to retention campaigns.
• You will translate complex financial concepts — such as Buy Now, Pay Later, credit scoring, and digital payments — into clear, motivating, and culturally resonant language for diverse Colombian audiences, balancing brand ambition with conversion pragmatism.
• By embedding AI as a creative accelerator, you will architect the systems, playbooks, and standards that allow a small team to produce outsized creative output, defining the future of how Addi blends human ingenuity with machine efficiency.
• You will operate in a fast-paced, high-ambiguity environment where resourcefulness is key — building structures from scratch, adapting to shifting priorities, and maintaining creative excellence without compromising speed or quality.
• As a strategic leader, you will sit at the table with the Head of Brand and co-founders, shaping Addi’s market positioning and creative direction, with real influence over how the brand shows up in Colombia’s evolving financial landscape.
• You will leave a lasting legacy by establishing the creative infrastructure that scales with Addi’s growth — turning copy from a tactical function into a strategic lever for trust, financial inclusion, and long-term brand equity.

🎯 Requirements

• 5+ years of experience leading creative or copy teams in fast-paced, performance-driven environments such as fintech, e-commerce, creative agencies, or high-growth startups.
• A strong portfolio demonstrating excellence in both brand-building storytelling and high-efficiency performance campaigns — proven ability to balance creative ambition with measurable business outcomes like conversion, engagement, and ROI.
• Proven ability to translate complex financial topics into clear, accessible, and motivating language for diverse Colombian audiences, with a user-centric mindset grounded in audience research and behavioral insights.
• Hands-on experience integrating AI tools into creative workflows — not just familiarity, but actual use in ideation, testing, and iteration — with excitement about building systems that amplify team output.
• Exceptional cross-functional collaboration skills, with the ability to work fluidly with product, marketing, lending, and CX teams to align creative with business goals and user needs.
• Demonstrated adaptability and resourcefulness — thriving in ambiguous environments, creating structure from nothing, and delivering high-quality work under shifting priorities and limited resources.

🏖️ Benefits

• Real Creative Impact at Scale: Your work will reach hundreds of thousands of Colombians making real financial decisions, shaping behavior and building trust through copy that drives tangible outcomes, not just aesthetics.
• A Seat at the Strategy Table: You will co-create campaign and communications strategy directly with the Head of Brand and leadership, with genuine influence over Addi’s market positioning and brand voice.
• Build the Future of Creative: You will be among the first to architect how AI and human creativity coexist at Addi — defining workflows, playbooks, and standards that will shape the company’s creative output for years to come.
• Opportunity to grow with a profitable, fast-scaling fintech backed by top-tier investors including Andreessen Horowitz, Goldman Sachs, and Union Square Ventures, in a mission-driven culture focused on financial inclusion and innovation.
• Transparent, fast, and feedback-rich hiring process designed to respect your time and provide meaningful insights regardless of outcome.
• Work at a conscious company that lives by its values of ownership, integrity, and continuous growth, with a culture that empowers you to innovate and lead with purpose.

Skills & Technologies

Onsite

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Addi S.A.S.

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About Addi S.A.S.

Addi is a Colombian fintech company that offers a buy now, pay later (BNPL) solution for consumers in Latin America. The company partners with merchants to provide point-of-sale financing, allowing customers to purchase goods and services and pay for them in installments. Addi focuses on making credit accessible and affordable, particularly for individuals who may not have access to traditional banking services. Their platform aims to simplify the purchasing process and empower consumers with flexible payment options, thereby driving sales for their merchant partners and promoting financial inclusion within the region.

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