Creative Design Director

Addi S.A.S.

Job Overview

Location

Colombia

Job Type

Full-time

Full Job Description

📋 Description

• As the Creative Design Director at Addi, you will be instrumental in shaping the visual identity and creative output of a leading financial platform. This role is pivotal in driving brand sentiment, enhancing campaign engagement, and scaling creative production across all channels, ultimately contributing to Addi's mission of enabling effortless transactions and fostering financial freedom for millions in Colombia. You will lead the charge in establishing design excellence, architecting AI-driven design solutions, and unifying the brand's visual voice to ensure clarity, credibility, and compelling communication for diverse audiences.
• In this dynamic role, your day-to-day responsibilities will encompass establishing and elevating design standards across all major product launches, aiming for a measurable uplift in brand sentiment and campaign engagement within the first six months. You will be tasked with scaling creative production by 40% while maintaining 100% brand consistency, achieved through the development and deployment of a modular campaign design system, including templates and asset libraries for digital, out-of-home, and retail channels. A key focus will be architecting the AI Design Layer, reducing creative production bottlenecks by defining, training, and integrating AI-assisted workflows, such as automated image generation and social media formatting. You will also ensure zero visual regressions in public-facing assets by implementing a robust creative governance and review process, aligning brand strategy, performance marketing, and retail partner needs. Furthermore, you will lead and upskill the design squad, improving team performance and engagement scores by mentoring the creative team on advanced design craft and AI fluency, with the goal of 100% of the team meeting elevated quality benchmarks within twelve months.
• Addi is a rapidly growing financial platform dedicated to building the future of payments, shopping, and banking. Serving over 2 million customers and partnering with more than 20,000 merchants, Addi is Colombia's fastest-growing marketplace. With a technology-first approach, Addi provides banking solutions like deposits, payments, and unsecured credit, alongside commerce services, bridging the financial gap for millions and redefining financial freedom. The company has secured regulatory approval to operate as a bank and has achieved profitability, underscoring its strong business model and sustainable growth. Addi's mission is backed by world-class investors, and the company operates with a conscious approach, driven by deep experience in scaling technology, services, and products, living by its core values.
• In this role, you will have the unique opportunity to elevate the visual standard of Addi's creative output, evolving the design system and significantly influencing the brand's aesthetic for years to come. You will lead the AI-Design Frontier, architecting what AI-augmented creative production looks like within a real brand context, building the workflows, guardrails, and team culture necessary for scalable success. This position offers a chance to work at the intersection of finance and culture, tackling the meaningful creative challenge of making complex financial communications feel clear, credible, and visually compelling, thereby building confidence and trust with customers. You will gain invaluable experience in leading creative teams, implementing cutting-edge AI tools in production, and driving significant brand impact in a high-growth environment.
• The Creative Design Director will be responsible for establishing and maintaining a high standard of design excellence across all of Addi's creative endeavors. This involves not only conceptualizing and executing visually stunning campaigns but also building the scalable systems and processes that enable consistent, high-quality output. The role demands a strategic thinker who can translate complex business objectives into clear, compelling visual narratives that resonate with diverse audiences. A significant part of the role will involve leveraging AI as a powerful tool to enhance creative workflows, increase efficiency, and push the boundaries of what's possible in design production. This requires a deep understanding of AI capabilities, coupled with a discerning aesthetic judgment to ensure that AI-generated content meets brand standards and strategic goals. The director will also play a crucial role in nurturing and developing the creative team, fostering a culture of innovation, collaboration, and continuous learning. By mentoring team members, providing constructive feedback, and empowering them to explore new creative avenues, the director will ensure the team's growth and collective success. This leadership position is about multiplying creative impact through intelligent systems, operational efficiency, and a deep understanding of both brand strategy and market dynamics, ultimately contributing to Addi's position as a leader in the financial technology space.
• The impact of this role extends beyond mere aesthetics; it is about building trust and driving conversion through thoughtful design. In the financial services sector, design plays a critical role in making individuals feel secure and confident, which is essential for them to engage with products and services. The Creative Design Director will be adept at navigating these sensitivities, ensuring that all creative communications are not only visually appealing but also clear, credible, and reassuring. This requires a generalist's versatility, being comfortable with a wide range of creative tasks, from conceptualizing large-scale campaigns to designing performance marketing assets and landing pages. The ability to move fluidly between these different formats while maintaining creative coherence is paramount. Furthermore, the director will be responsible for operationalizing a design system that serves as a living framework for producing great work, enabling the team to operate with greater autonomy and consistency. This systems-thinking approach is key to multiplying creative output and ensuring that Addi's brand message is delivered effectively and consistently across all touchpoints, reinforcing its market leadership and commitment to customer empowerment.
• The role demands a leader who can thrive in a high-ambiguity, high-velocity environment, building structure where it doesn't exist and shipping quality work under pressure. Adaptability and resourcefulness are key, as is the ability to make smart decisions about resource allocation and prioritize effectively. The Creative Design Director will collaborate closely with cross-functional teams, including brand strategy, copy, performance marketing, and product, translating diverse briefs into unified creative outputs. This collaborative spirit, combined with a strong cultural intuition for Addi's brand, will ensure that creative ideas are both unexpected and perfectly aligned with the company's identity and objectives. Ultimately, this position is about driving measurable business results through exceptional creative leadership, strategic system design, and the innovative application of AI in the creative process, solidifying Addi's position as a forward-thinking financial platform.

🎯 Requirements

• 5+ years of experience leading creative design teams in fast-paced environments (fintech, e-commerce, creative agency, or high-growth startup), with a portfolio demonstrating creative ambition and versatility across various formats (campaigns, OOH, digital, retail, social, brand identity).
• Proven track record of producing breakthrough creative work that sets new visual standards and building systems/templates to ensure consistent execution.
• Experience designing for financial products or retail campaigns, with a strong intuition for how design impacts trust and conversion, and the ability to make complex communications clear and credible.
• Demonstrated experience using AI tools as an integral part of the design process, with the aesthetic judgment to critically evaluate AI-generated output and articulate differences clearly.
• Experience building or operationalizing a design system for campaign or brand use, thinking beyond personal production to multiply creative impact through scalable systems.
• Collaborative and generous working style, with the ability to build trust with non-design stakeholders and balance creative ambition with practical constraints.

🏖️ Benefits

• Competitive compensation and meaningful ownership (equity).
• Generous salary and benefits that go beyond the basics to support growth.
• Opportunity to design at the intersection of finance and culture, tackling meaningful creative problems.
• Chance to lead the AI-Design Frontier and architect AI-augmented creative production at scale.
• Elevate the visual standard and shape Addi's creative output for years to come.

Skills & Technologies

Hybrid

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Addi S.A.S.

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About Addi S.A.S.

Addi is a Colombian fintech company that offers a buy now, pay later (BNPL) solution for consumers in Latin America. The company partners with merchants to provide point-of-sale financing, allowing customers to purchase goods and services and pay for them in installments. Addi focuses on making credit accessible and affordable, particularly for individuals who may not have access to traditional banking services. Their platform aims to simplify the purchasing process and empower consumers with flexible payment options, thereby driving sales for their merchant partners and promoting financial inclusion within the region.

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