Creative Design Lead - UK

📋 Description

• • Are you a visionary creative leader with a passion for building impactful brands from the ground up? BJAK Sdn. Bhd. is seeking a dynamic Creative Design Lead to spearhead the development and execution of a brand-new, forward-thinking brand specifically for the United Kingdom market.
• • As the cornerstone of our UK creative endeavors, you will be instrumental in shaping the brand's identity, narrative, and visual presence across all touchpoints. This is a unique opportunity to leave your mark on a significant market entry, leveraging the robust infrastructure and proven success of BJAK's established Southeast Asian insurance platform, which has already digitized the industry and serves over 8 million users.
• • BJAK is on an ambitious mission to build superior application platforms globally, with a strong emphasis on integrating cutting-edge AI. We are a company that values engineering and product excellence, operating within a highly collaborative and flat organizational structure where every team member is empowered to be hands-on and contribute directly to our overarching goals.
• • In this pivotal role, you will be responsible for the overarching Brand Strategy & Creative Direction for BJAK in the UK. This involves owning the brand identity from its foundational elements, including tone of voice and visual systems, to its nuanced expression in the local context. You will craft a UK-first brand narrative that resonates deeply with local users, understanding and adapting to the unique cultural nuances and market dynamics of the United Kingdom.
• • Your strategic vision will translate directly into compelling visuals and messaging that align with UK marketing and business objectives. You will be tasked with developing innovative creative concepts and comprehensive campaigns designed to drive significant awareness, cultivate trust, and accelerate growth within the UK landscape. A critical aspect of your role will be ensuring unwavering brand consistency across all channels, encompassing digital platforms, social media, print materials, product interfaces, and any other relevant UK-based touchpoints.
• • Beyond strategy, you will excel in Creative Leadership & Team Management. You will lead, mentor, and inspire a multidisciplinary creative team based in the UK, setting an exceptionally high standard for creativity, the quality of execution, and the pace at which we operate. Your role will involve meticulously reviewing and approving all creative output to guarantee its alignment with the established UK brand strategy. Furthermore, you will cultivate a team culture that champions high ownership, fosters collaboration, and is relentlessly focused on execution and tangible results.
• • The Execution & Optimization facet of your role demands a proactive approach. You will establish and manage efficient creative workflows that artfully balance the need for speed, the imperative for quality, and the scalability required for growth. Close partnership with the UK growth, product, and leadership teams will be essential for seamless integration and aligned efforts. You will leverage data and performance insights to drive continuous iteration, optimization, and scaling of creative work, ensuring our efforts are always informed and effective.
• • To excel in this position, you will need to stay abreast of the latest UK market trends, consumer behaviors, and emerging creative landscapes to ensure the brand remains perpetually relevant and engaging. You will thrive in an environment that values deep care for storytelling, brand building, and visual clarity. We seek individuals who are hands-on, move with agility, and possess an unwavering obsession with execution quality. Leaders who can confidently guide while remaining intimately involved in the work, perform exceptionally under pressure and ambiguity, and take full ownership of projects from inception to completion, driving for demonstrable impact.
• • We encourage those who reject mediocrity, continuously push for superior outcomes, and can adeptly manage multiple projects without sacrificing focus or structure. Clear communication and the ability to provide direct, actionable feedback are paramount. Ultimately, we are looking for individuals who are driven by the desire to build something truly meaningful—rapidly, at scale, and with a visible, positive impact.
• • This role offers the unique chance to lead and own BJAK’s UK creative vision end-to-end, building a brand that is supported by the substantial scale and proven success of a leading fintech platform. You will work directly with senior leadership, influencing key strategic decisions and benefiting from a high-growth environment that offers clear ownership and accelerated career progression. We offer competitive compensation, a flat organizational structure, and the flexibility of remote work across the UK.