Job Overview
Location
New York, New York
Job Type
Full-time
Category
Creative Director
Date Posted
May 19, 2026
Full Job Description
đź“‹ Description
- • Overhaul Jerry.ai’s entire customer communication ecosystem, including CRM, email, SMS, and in-app copy, transitioning messaging from transactional and functional to emotionally resonant and relationship-driven.
- • Define and establish Jerry’s brand voice and tone from the ground up in partnership with the CEO, with no existing playbook or inherited style guide.
- • Craft compelling, human-centered copy for high-stakes, emotionally charged topics such as car insurance, repairs, loans, and safety — transforming dry, stressful subjects into accessible, engaging narratives.
- • Collaborate cross-functionally with Product, Design, Growth, and Customer Insights teams to deeply understand user pain points and translate qualitative feedback into empathetic, conversion-driven messaging.
- • Own the end-to-end creation of lifecycle campaigns designed to increase trust, engagement, and long-term customer retention through organic channels.
- • Evolve beyond lifecycle communications to produce organic growth content including social media posts, community engagement (e.g., Reddit), and feature launch narratives that cultivate brand affinity.
- • Champion the unquantifiable value of brand experience against data-first teams, using first-principles thinking to defend emotional resonance as a core driver of customer loyalty.
- • Conduct audience research and analyze community dynamics to ensure messaging aligns with real customer behaviors, sentiments, and cultural context across digital platforms.
- • Maintain a relentless focus on the precision of every word, ensuring clarity, empathy, and personality in all customer-facing copy regardless of channel or format.
- • Build and evolve Jerry’s brand identity as the voice of a super app serving over 5 million car owners, making car ownership feel less isolating and more supported.
- • Work autonomously as an individual contributor with no direct reports, but with high strategic influence across the organization.
- • Balance creative intuition with operational rigor, using data to inform but not dictate the emotional direction of messaging.
- • Be the primary architect of how Jerry.ai speaks to its customers — shaping not just what is said, but how it makes customers feel throughout their entire ownership journey.
🎯 Requirements
- • 7+ years of experience in creative marketing with a focus on organic growth and copywriting
- • Proven track record crafting messaging for organic channels such as email, SMS, and social media
- • Portfolio showcasing writing and creative craft across consumer brands, particularly in complex or low-engagement industries
- • Strong understanding of community dynamics and social platforms like Reddit
- • Bachelor's Degree
- • Experience working with data-driven, analytical teams while advocating for brand and emotional experience
🏖️ Benefits
- • Health, dental, and vision coverage
- • Paid time off
- • Paid parental leave
- • 401(k) plan with employer matching
- • Wellness benefits
- • Opportunities for equity grants
Skills & Technologies
About Jerry Technologies Inc.
Jerry Technologies offers a mobile-first AI platform that automatically compares insurance quotes, refinances auto loans, and shops for home and renters coverage. Users submit photos of existing policies, and the app retrieves and compares rates from carriers to find lower premiums or better terms. The company earns commissions from insurers when policies are switched or originated through its platform, serving consumers seeking to reduce recurring auto and home expenses without manual comparison shopping.
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