Creative Editorial Director

Addi S.A.S.

Job Overview

Location

Colombia

Job Type

Full-time

Full Job Description

📋 Description

• As the Creative Editorial Director at Addi S.A.S., you will launch and lead the company's first branded content practice, establishing Addi as a trusted financial authority in Colombia through AI-augmented editorial production that builds audience trust, elevates brand sentiment, and expands organic reach in a market where financial literacy and empowerment are critical.
• You will define and launch Addi's inaugural owned editorial content format by establishing the core editorial concept, channel strategy, and quality standards, with the goal of deploying a signature content pilot by month six, while driving measurable growth in owned content channels through baseline audience metrics and consistent month-over-month improvements in reach, engagement rate, and follower growth in collaboration with the social media team.
• You will implement a clear editorial style guide and content governance framework to ensure voice consistency across all editorial touchpoints—from social formats to long-form pieces—and embed AI tools into at least two core editorial workflows (such as research, ideation, or repurposing) without compromising editorial integrity or brand alignment.
• Addi is Colombia’s fastest-growing marketplace and leading Buy Now, Pay Later provider, serving over 2 million customers and partnering with more than 20,000 merchants, backed by world-class investors including Andreessen Horowitz, Goldman Sachs, and Union Square Ventures, and recently achieving profitability while scaling sustainably with a technology-first, values-driven culture.
• You will join a mission-driven team committed to financial inclusion and innovation, where you’ll have the rare opportunity to build an editorial function from the ground up, shape how Colombians understand money and credit, and pioneer an AI-native content practice that combines human judgment with technological acceleration to create meaningful, trustworthy financial storytelling.
• In this role, you will develop deep expertise in branded content strategy, AI-augmented editorial workflows, audience growth tactics, and cross-functional leadership, while gaining influence over how a major financial platform communicates with its audience at pivotal moments in their financial journeys.

🎯 Requirements

• 7+ years of experience in journalism or branded content with a proven portfolio demonstrating the ability to translate complex financial jargon into accessible, compelling narratives for diverse Colombian audiences.
• Proven experience launching editorial products or content verticals from scratch, including defining editorial concepts, format design, and publishing cadence, not just maintaining existing content.
• Hands-on experience using AI tools in editorial workflows for research acceleration, content repurposing, ideation, or format experimentation, with the ability to design effective prompts and editorial guardrails that maintain brand voice and integrity.
• Strong collaborative skills with social media teams, including understanding platform-native formats, production constraints, and engagement mechanics to elevate social content from reactive to editorial while maintaining quality and timelines.
• Demonstrated ability to define and protect a brand’s editorial voice through practical style guides and governance frameworks that scale across teams without sounding rigid, acting as the final check for brand alignment, values, and quality in both human and AI-generated content.
• Comfort with ambiguity and resourcefulness in building structure, workflows, and standards from the ground up in a fast-paced, evolving environment where priorities shift and timelines compress.

🏖️ Benefits

• Build Something That Has Never Existed: A genuine blank-canvas opportunity to define Addi’s editorial identity, voice, and growth trajectory from day one—rare at any stage of a company’s evolution.
• Work on Content That Actually Matters: Create editorial pieces about money, credit, and financial wellbeing that reach Colombians at life-changing moments, with the potential to genuinely shift how people relate to their finances and to Addi as a trusted brand.
• Be at the Frontier of Editorial + AI: Architect one of the first truly AI-augmented content practices in the region, designing workflows from the ground up with AI as a native part of the stack, not as an afterthought.
• Join a Profitable, Scaling Platform Backed by Top Investors: Contribute to a company backed by Andreessen Horowitz, Goldman Sachs, GIC, and others, which has achieved profitability and serves over 2 million customers and 20,000+ merchants in Colombia’s fastest-growing financial marketplace.
• Operate in a Values-Driven, Conscious Culture: Be part of a team that lives by principles of ownership, integrity, and collaboration, as outlined in Addi’s public commitment to ethical scaling and team empowerment.

Skills & Technologies

Onsite

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Addi S.A.S.

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About Addi S.A.S.

Addi is a Colombian fintech company that offers a buy now, pay later (BNPL) solution for consumers in Latin America. The company partners with merchants to provide point-of-sale financing, allowing customers to purchase goods and services and pay for them in installments. Addi focuses on making credit accessible and affordable, particularly for individuals who may not have access to traditional banking services. Their platform aims to simplify the purchasing process and empower consumers with flexible payment options, thereby driving sales for their merchant partners and promoting financial inclusion within the region.

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