Creative Lead

📋 Description

• • Join Axon, a company on a mission to Protect Life, and become a vital contributor to our marketing engine. This role is designed to significantly enhance the speed, creativity, and leverage of our campaigns, product launches, and demand generation programs, all while upholding the highest standards of quality and trust.
• • As a Creative Lead, you will be at the forefront of leveraging Artificial Intelligence (AI) as a powerful force multiplier. Your primary focus will be on conceptualizing, creating, designing, and iterating high-impact content across a diverse range of formats, including written, visual, and multimedia.
• • You will play a crucial role in helping Axon articulate clearer stories, accelerate our go-to-market processes, and drive measurable customer impact across the public safety sector.
• • This is a hands-on, execution-oriented position for a forward-thinking, AI-driven marketer who possesses a strong blend of creative thinking, sharp writing abilities, competent design skills, and a consistent track record of delivering results.
• • Your responsibilities will encompass the creation of a wide array of high-impact content. This includes developing compelling sales assets that empower our sales teams, crafting insightful customer case studies that showcase our successes, producing engaging campaign content that resonates with our target audiences, writing clear and effective web copy, designing persuasive email communications, and developing thought leadership pieces that position Axon as an industry leader.
• • A key aspect of this role involves the strategic utilization of generative AI tools. You will employ these tools to accelerate the ideation process, streamline drafting, enhance design capabilities, facilitate rapid iteration, and enable content personalization, all while rigorously maintaining Axon’s established brand identity, voice, and quality benchmarks.
• • You will be responsible for designing polished and professional visual assets. This includes creating impactful presentations and slide decks, developing concise and informative one-pagers, producing eye-catching campaign graphics, and designing lightweight yet effective web visuals that enhance user experience and brand consistency.
• • Close collaboration with the Product Marketing team will be essential. You will work hand-in-hand with them to translate complex product positioning and strategic narratives into clear, concise, and customer-ready content that effectively communicates value and drives adoption.
• • You will provide critical support to the Demand Generation team by creating impactful campaign assets designed to drive engagement, generate qualified leads, and contribute directly to pipeline growth and revenue objectives.
• • A significant part of your role will involve rapidly prototyping content concepts and exploring various creative directions. This iterative approach will allow for quick testing and refinement, ensuring that our content is not only creative but also highly effective and aligned with market needs.
• • Maintaining unwavering consistency in Axon's brand voice, tone, and messaging across all communication channels is paramount. You will ensure that every piece of content reflects our brand identity and speaks with a unified voice.
• • You will be expected to actively incorporate performance data, user feedback, and A/B testing results into your workflow. This data-driven approach will enable continuous improvement of content effectiveness, ensuring that our marketing efforts are optimized for maximum impact and ROI.
• • The role demands a proactive approach to content ownership, managing projects from initial concept development through to final execution and deployment.
• • You will be expected to demonstrate strong creative judgment, maintaining a consistently high bar for quality in all aspects of your work, ensuring that Axon's creative output is always best-in-class.
• • Alignment with Axon’s core values – Aim Far, Win Right, Own It, Join Forces, Be Obsessed, and Expect Candor – is fundamental to success in this role and within the company culture.
• • Within your first 30 days, you will immerse yourself in understanding Axon’s brand, voice, and the core narratives that define our position in the public safety sector. You will also focus on building strong relationships with key stakeholders in Product Marketing, Demand Generation, and Creative teams, and gain a thorough understanding of current content workflows, utilized tools, and performance benchmarks.
• • By the end of your first 60 days, you will have successfully shipped high-impact content across multiple channels and established an AI-powered content workflow that demonstrably improves speed and output. You will also deliver reusable content templates and formats designed to scale effectively across the organization.
• • By 90 days and beyond, you will be functioning as a trusted execution partner for campaigns and product launches, consistently delivering high-quality content with significantly reduced cycle times. You will be able to demonstrate measurable impact on engagement, demand generation, and the reuse of content assets across the company.
• • This role is based in our Scottsdale or Boston location and follows a hybrid work schedule, requiring onsite presence Tuesdays through Fridays to foster in-person collaboration, with flexibility for remote work on Mondays. This structure is designed to cultivate meaningful teamwork, mentorship, and shared success, recognizing that connection fuels innovation.