Job Overview
Location
New York, New York
Job Type
Full-time
Category
Marketing
Date Posted
May 19, 2026
Full Job Description
đź“‹ Description
- • Overhaul Jerry.ai’s customer communications by transforming transactional messaging in CRM, email, SMS, and in-app copy into value-additive, relationship-driven content that builds trust and emotional connection around car ownership.
- • Define and establish Jerry’s brand voice and personality from scratch in partnership with the CEO, creating a cohesive tone across all organic customer touchpoints with no existing playbook to follow.
- • Write all primary copy for lifecycle campaigns including onboarding sequences, renewal reminders, maintenance alerts, and claims guidance, ensuring each message reduces customer stress and increases perceived care.
- • Collaborate closely with Product, Design, Growth, and Customer Insights teams to align messaging with user pain points, behavioral data, and product updates, turning qualitative insights into empathetic, human-centered copy.
- • Craft and optimize push notifications and in-app tooltips to guide users with clarity, warmth, and personality—making dry topics like insurance, financing, and repairs feel accessible and reassuring.
- • Engage directly with customers on organic platforms such as Reddit, responding to threads, addressing concerns, and gathering real-time feedback to inform messaging strategy and brand tone.
- • Lead the creation of organic content beyond email and in-app channels, expanding into social media, community forums, and educational content that builds brand affinity and long-term customer loyalty.
- • Champion the unmeasurable impact of brand experience by advocating for emotionally resonant copy even when metrics are slow to reflect its value, pushing back against purely data-first decision-making.
- • Translate complex, high-stress topics (e.g., insurance claims, loan terms, repair costs) into clear, conversational, and reassuring language that resonates with everyday drivers across diverse backgrounds.
- • Establish measurable success metrics for messaging effectiveness based on engagement, retention, NPS, and customer sentiment—not just click-through rates—to prove the ROI of brand building.
- • Serve as the sole owner of Jerry’s customer-facing voice during Phase 1, personally writing all core copy without managing direct reports, while scaling influence across teams as the brand evolves.
- • Identify gaps in current communications where lack of empathy or clarity undermines customer trust, and propose narrative-driven alternatives that turn functional interactions into moments of care.
- • Stay attuned to cultural shifts in consumer communication, especially within fintech and insurtech, to ensure Jerry’s voice remains distinctive, modern, and genuinely human.
- • Build a repository of tone guidelines, copy templates, and messaging frameworks that become the foundation for future hires and scaled communications.
- • Work autonomously in a fast-paced startup environment, balancing strategic brand-building with high-volume, deadline-driven copy production across multiple channels.
- • Maintain alignment with Jerry’s mission to simplify car ownership by ensuring every word communicates accessibility, fairness, and support—never complexity, confusion, or sales pressure.
🎯 Requirements
- • 5+ years of experience in creative marketing with a focus on organic growth and copywriting
- • Proven track record with organic channels including email, SMS, and social media
- • Experience working with consumer brands and translating complex, dry topics into engaging, human-centered messaging
- • Portfolio showcasing writing and creative craft in lifecycle marketing contexts
- • Bachelor's Degree
🏖️ Benefits
- • Health, dental, and vision coverage
- • Paid time off
- • Paid parental leave
- • 401(k) plan with employer matching
- • Wellness benefits
- • Equity grant opportunities
Skills & Technologies
Senior
Onsite
Degree Required
About Jerry Technologies Inc.
Jerry Technologies offers a mobile-first AI platform that automatically compares insurance quotes, refinances auto loans, and shops for home and renters coverage. Users submit photos of existing policies, and the app retrieves and compares rates from carriers to find lower premiums or better terms. The company earns commissions from insurers when policies are switched or originated through its platform, serving consumers seeking to reduce recurring auto and home expenses without manual comparison shopping.
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