Creative Lead, Performance Copy

Kin Insurance, Inc.

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• Lead copy direction across brand and growth channels, including campaigns, product launches, and strategic initiatives, ensuring Kin’s voice is consistently clear, credible, and human
• Define, evolve, and steward Kin’s brand voice, tone, and messaging frameworks across all customer communications and touchpoints
• Develop and execute a data-driven learning process that uses campaign performance metrics to iteratively refine messaging for maximum impact
• Integrate AI tools into creative workflows to accelerate execution while preserving space for human-centered, strategic thinking
• Partner with product, editorial, SEO, design, channel managers, and senior leaders to create emotionally resonant, campaign-level creative concepts aligned with brand standards
• Translate marketing and business priorities into compelling creative strategies rooted in core customer insights
• Collaborate with cross-functional teams to maintain messaging clarity, consistency, and quality across all channels and departments
• Uplevel the overall creative quality of marketing output by bringing a growth mindset, intentionality, and efficiency to every project
• Ensure brand and growth campaigns reflect a cohesive, unified point of view with copy that is sharper, more human, and more effective than prior iterations
• Balance strategic creative leadership with hands-on execution, producing high-quality copy across multiple formats and channels
• Serve as a trusted creative counterpart to non-creative teams, providing clarity, craft, and direction that elevates cross-functional work
• Drive measurable improvement in campaign performance through iterative testing, data analysis, and creative refinement
• Maintain alignment between brand identity and performance objectives, ensuring messaging supports both customer trust and business growth
• Champion a culture of curiosity, experimentation, and learning by continuously asking ‘What if?’ and basing decisions on data rather than assumptions
• Operate with lean efficiency, prioritizing high-impact work and using technology to multiply creative output without sacrificing quality
• Foster collaboration by enabling cross-functional partners to do their best work through clear communication, empathy, and shared ownership

🎯 Requirements

• 8+ years of copywriting and creative leadership experience across brand and growth work, in-house and/or at an agency
• Portfolio demonstrating campaign-level thinking, voice development, and writing craft across multiple formats and channels
• Experience using campaign performance data to iterate and improve messaging outcomes over time
• Demonstrated ability to collaborate effectively across product, design, SEO, editorial, and marketing teams
• Proven track record of balancing strategic leadership with hands-on creative execution
• Clear, defensible point of view on what makes creative work effective, with ability to articulate it to both creative and non-creative audiences

🏖️ Benefits

• Competitive salary and company equity through Restricted Stock Units (RSUs)
• 401(k) with company match up to 4% of eligible earnings
• Multiple medical, dental, and vision plan options, plus company-funded HSA contributions
• Paid parental leave: up to 14 weeks at 100% pay for birthing parents, 8 weeks at 100% pay for non-birthing parents
• Flexible PTO for exempt employees (most take 15–20 days/year) plus 8 company-observed holidays
• Access to mental health support, confidential counseling, and supplemental benefits (long-term disability, critical illness, accident, legal, pet insurance)

Skills & Technologies

REST

Senior

Remote

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Kin Insurance, Inc.

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About Kin Insurance, Inc.

Kin Insurance is a direct-to-consumer home insurance technology company that uses data and analytics to offer affordable coverage to homeowners in catastrophe-prone regions. Licensed in multiple states, it provides policies underwritten by partner carriers and its own risk-bearing entity, focusing on wind, hail, hurricane and wildfire exposures. Customers purchase, manage and file claims entirely online or via mobile app, reducing administrative overhead and allowing rapid pricing and binding. Headquartered in Chicago, the company also operates a Florida-domiciled carrier, Kin Interinsurance Network, to retain risk and maintain rate and form control.

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