Job Overview
Location
Europe
Job Type
Full-time
Category
Marketing
Date Posted
April 20, 2026
Full Job Description
đź“‹ Description
- • As a Performance Creative Strategist (AppLovin), you’ll be at the forefront of helping us build AppLovin into a scalable customer acquisition channel for our DTC supplements brand.
- • You’ll own the creative strategy for AppLovin across multiple SKUs, shaping how we test, learn, and scale creative that drives profitable growth. This is not a role attached to a single product pod; instead, you’ll operate at the channel level, identifying what works on AppLovin and translating those learnings into repeatable systems that can be applied across the business.
- • You’ll work closely with Growth & Creative teams in charge of individual products to develop performance-driven concepts, influence campaign decision-making, and build the creative playbook for a channel we’re looking to grow from the ground up.
- • Serving a primarily female demographic aged 35–65, you’ll combine direct response thinking, creative testing strategy, and strong commercial instincts to develop ad concepts that improve click-through, conversion, and overall campaign efficiency.
- • Maneuver Marketing LLC is a fast-growing DTC health and wellness brand that scaled from scratch to over $100M in annual sales in just five years, serving over 3 million customers worldwide with 9 SKUs and recognized by the Financial Times and E50 Awards for high-growth performance.
- • You will build the AppLovin creative playbook, conduct in-depth performance creative research, execute a strategic testing process, influence media buying and campaign decision-making, create concepts that drive paid acquisition, work across multiple SKUs and offers, and optimize conversion levers through creative strategy.
- • You will succeed by building a clear and actionable creative playbook, consistently generating high-performing concepts, turning AppLovin into a profitable acquisition channel, influencing campaign direction through collaboration, and increasing testing velocity and hit rate via repeatable frameworks.
🎯 Requirements
- • 5+ years in DTC performance creative, creative strategy, or growth-focused advertising, ideally in direct response environments.
- • Strong experience developing ad concepts for paid acquisition channels, with a clear understanding of how creative influences media performance.
- • Deep familiarity with creative testing methodologies, including how to evaluate and iterate on hooks, angles, formats, messaging, and offers.
- • Ability to think strategically across multiple SKUs and offers, rather than only within a single product lane.
- • Strong commercial instincts and the ability to connect creative decisions with acquisition outcomes.
- • Experience partnering closely with media buyers or growth marketers to shape campaign direction.
🏖️ Benefits
- • Opportunity to help scale a proven DTC brand from $100M+ in annual sales to the next stage of growth.
- • Work with a high-performing team recognized by the Financial Times and E50 Awards for innovation and growth.
- • Shape a new customer acquisition channel (AppLovin) from the ground up with full ownership and creative autonomy.
- • Collaborate across multiple SKUs and product lines, applying insights broadly across the business.
- • Build repeatable systems and playbooks that will define long-term marketing strategy.
- • Work in a mission-driven company focused on delivering high-quality, innovative supplement products to improve everyday consumer health.
Skills & Technologies
About Maneuver Marketing LLC
Maneuver Marketing LLC is a U.S.–based agency that plans and executes data-driven digital marketing programs for mid-market B2B companies. Core services include paid search, paid social, SEO, content strategy, marketing automation, and revenue operations consulting. The team integrates with clients’ existing sales and marketing stacks to optimize funnel performance, lower CAC, and accelerate pipeline growth. Founded in 2017 and headquartered in Austin, Texas, the company operates as a remote-first organization serving SaaS, technology, and professional-services clients across North America.
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