CRM Content Automation Manager

📋 Description

• • Own the end-to-end strategy, build, and optimisation of automated CRM journeys that turn first-touch leads into loyal brand advocates for a portfolio of ambitious B2B and B2C clients across health, tech, and lifestyle verticals.
• • Architect multi-channel nurture tracks (email, SMS, push, in-app, and web) in HubSpot, Klaviyo, Braze, and Salesforce Marketing Cloud, mapping every trigger, delay, branch, and goal so that each contact receives hyper-relevant content at the exact moment they need it.
• • Translate complex customer data (lifecycle stage, engagement score, purchase history, predictive CLV) into dynamic content blocks, conditional logic, and personalised product recommendations that consistently lift open rates above 35 % and drive 5-10 % incremental revenue per send.
• • Partner with strategists, designers, copywriters, and paid-media teams to brief, review, and approve all creative assets—ensuring every subject line, hero image, and CTA ladder up to the overarching campaign narrative and brand voice while remaining fully compliant with GDPR, CCPA, and CAN-SPAM.
• • Build and maintain a rigorous A/B and multivariate testing roadmap (subject lines, send-time optimisation, content depth, offer types) and present actionable insights to clients every month, turning test learnings into scaled automations that compound performance gains quarter over quarter.
• • Monitor deliverability, list hygiene, and sender reputation across all domains and IPs; troubleshoot authentication (SPF, DKIM, DMARC), blacklist issues, and spam-folder placement to keep inbox rates above 98 %.
• • Create and maintain a centralised content library—tagged by persona, funnel stage, asset type, and language—so that sales, customer success, and regional teams can self-serve approved templates without risking off-brand or outdated messaging.
• • Own the CRM calendar, balancing always-on nurture flows with ad-hoc product drops, seasonal pushes, and event invitations; forecast send volume, segment sizes, and revenue impact to ensure ESP cost efficiency and client ROI targets are met.
• • Collaborate with data engineers to pipe real-time behavioural events (site browse, cart adds, content downloads, webinar attendance) into the CRM, enabling trigger-based journeys that react within minutes, not hours.
• • Mentor junior marketing automation specialists, reviewing their workflow logic, copy QA, and performance reports so the entire team levels up in SQL, HTML/CSS, and ESP best practices.
• • Present quarterly business reviews to C-suite stakeholders, translating technical metrics (CTR, CTO, revenue per recipient, churn reduction) into clear growth stories that secure renewals and upsells.
• • Champion a culture of experimentation and continuous improvement—run lunch-and-learns on new ESP features, share industry benchmarks, and maintain an internal wiki of winning playbooks that the whole agency can leverage.
• • Stay ahead of privacy regulations and inbox provider algorithm changes; pilot emerging channels like AMP for Email and interactive SMS to keep Medier and its clients at the cutting edge of CRM innovation.