User Acquisition Manager (TikTok + Meta)

📋 Description

• • The User Acquisition Manager (TikTok + Meta) will drive scalable user growth by managing and optimizing paid social campaigns across TikTok Ads and Meta Ads, directly impacting the performance of KissMyApps’ portfolio of AI-first mobile applications used by over 100 million users globally.
• • Day-to-day responsibilities include launching, optimizing, and scaling ad campaigns; analyzing performance metrics such as CTR, CR, CPA, ROI, and LTV; testing new creative hypotheses; collaborating with creative and product teams to improve ad creatives and funnels; and conducting competitor research to identify emerging growth opportunities.
• • KissMyApps is a high-growth platform company uniting 7 product verticals and 30+ AI-first products, with a competitive advantage rooted in rapid execution—growing at least 3x year-over-year. The company owns its analytics, payment, and marketing infrastructure and operates with a strong culture of innovation, ownership, and agility.
• • In this role, you will develop deep expertise in mobile user acquisition, influence product strategy beyond traffic injection, grow as a growth specialist through cross-functional collaboration and internal knowledge sharing, and advance your career based on impact and learning speed rather than tenure.