Experiential Marketing Specialist

Ferguson Enterprises, Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• As an Experiential Marketing Specialist at Ferguson Enterprises, Inc., you will play a pivotal role in designing and executing high-impact marketing experiences that strengthen relationships with trade professionals across residential and non-residential sectors, directly contributing to customer acquisition, retention, and brand loyalty in key industries such as HVAC, plumbing, electrical, and construction.
• You will support the end-to-end lifecycle of experiential programs — including in-store events, roadshow tours, customer summits, industry engagement trips, and incentive programs — ensuring seamless execution that aligns with Ferguson’s mission to simplify complex projects and deliver sustainable value to customers and communities.
• You will collaborate cross-functionally with Marketing Strategy, Brand Creative, Category Management, and Customer Groups to align event initiatives with business objectives, brand positioning, and messaging priorities, ensuring every touchpoint reinforces Ferguson’s reputation as a trusted industry leader.
• You will draft creative briefs for print materials, promotional items, banners, signage, email campaigns, digital content, and sales enablement tools, translating strategic goals into tangible, on-brand deliverables that resonate with trade professionals and drive engagement.
• You will build and maintain strong relationships with external vendors to guarantee high-quality service delivery for event production, logistics, and technology platforms, negotiating terms and monitoring performance to uphold Ferguson’s standards of excellence.
• You will manage event calendars, project plans, run-of-show documents, and kick-off meeting materials, serving as the central hub for stakeholder alignment and ensuring transparency, accountability, and timely progress across all program phases.
• You will create and manage Cvent event websites to support registration, attendee tracking, and communication workflows, ensuring a consistent, professional, and on-brand digital experience that enhances participant journey from invitation to post-event follow-up.
• You will coordinate travel and accommodations for event participants and field hosts in partnership with Corporate Travel, Meetings & Events, leveraging approved third-party partners to ensure compliance, cost-efficiency, and a seamless experience for all attendees.
• You will oversee on-site event logistics including setup, teardown, registration, catering, audio-visual coordination, and session check-in, acting as the on-ground representative to ensure flawless execution and immediate issue resolution.
• You will partner with field hosts and Regional Marketing Business Partners to activate programs in local markets, adapting national strategies to regional nuances while maintaining brand consistency and maximizing local impact.
• You will design and deploy participant surveys, track sentiment and engagement metrics, and analyze outcomes to measure program effectiveness, using data-driven insights to refine future initiatives and demonstrate ROI to leadership.
• You will create and maintain internal communications hubs on Pipeline/SharePoint, ensuring teams have access to up-to-date program assets, timelines, budgets, and best practices, fostering transparency and knowledge sharing across the organization.
• You will assist in managing program budgets by tracking expenses, processing purchase orders, submitting invoices, and enforcing strict financial controls, ensuring all initiatives are delivered on budget and in compliance with corporate finance policies.
• You will champion Ferguson’s corporate identity, brand standards, and enterprise value proposition at every event and interaction, reinforcing brand recognition and highlighting the company’s full suite of products, services, and capabilities to trade professionals.
• You will represent Ferguson with professionalism and integrity at all times, embodying the company’s values of problem-solving, adaptability, and community-mindedness to deliver best-in-class customer experiences that reflect its legacy of building something meaningful since 1953.
• You will gain deep expertise in experiential marketing within a Fortune 500 B2B environment, developing advanced skills in event strategy, vendor management, budget oversight, data analysis, and cross-functional leadership — positioning yourself for growth into senior marketing or program management roles within Ferguson’s expansive marketing organization.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or a related business field (preferred)
• 3+ years of relevant marketing experience, with proven success in event planning, experiential marketing, or trade-focused campaigns (highly preferred)
• Proficiency in Microsoft Office Suite (Outlook, Excel, PowerPoint, Word) and familiarity with SharePoint, Teams, and PowerBI
• Experience or enthusiasm for working with event management platforms such as Cvent, Airtable, and Canva
• Strong organizational skills, meticulous attention to detail, and ability to manage multiple concurrent events without sacrificing quality or deadlines
• Excellent written and verbal communication skills, with demonstrated ability to collaborate effectively in cross-functional teams
• Experience managing program deliverables within budget, including expense tracking, PO processing, and invoice submission
• Understanding of Ferguson’s served industries (e.g., HVAC, plumbing, electrical, residential trade) and customer types (preferred)

🏖️ Benefits

• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement plan with company match
• Paid time off (PTO) and paid parental leave
• Mental health coverage and gender-affirming care benefits
• Associate discounts on Ferguson products and services
• Opportunities for community involvement and volunteerism
• Bonus or incentive plan eligibility based on performance

Skills & Technologies

Remote

Degree Required

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Ferguson Enterprises, Inc.

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About Ferguson Enterprises, Inc.

Ferguson Enterprises, Inc. is North America's largest distributor of plumbing, HVAC, and waterworks supplies, serving residential, commercial, and municipal customers. The company operates a network of over 1,400 branches and fulfillment centers across the United States, Canada, and the Caribbean, offering more than one million products from leading brands. Established in 1953 and headquartered in Newport News, Virginia, Ferguson provides integrated supply chain solutions, digital tools, and technical expertise to contractors, engineers, and facility managers, emphasizing sustainable water infrastructure and energy-efficient building systems.

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