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CRM Lifecycle Optimization Associate, Canada

BetMGM Inc.

Job Overview

Location

Remote, Ontario

Job Type

Full-time

Full Job Description

📋 Description

• As a CRM Lifecycle Optimization Associate at BetMGM, you will support the execution and optimization of customer lifecycle campaigns across sports, casino, and poker verticals in Canada, contributing to retention and engagement through data-driven, compliant campaign delivery.
• You will execute CRM campaigns across email, push, and onsite channels, support setup and QA of automated journeys, validate targeting and personalization, monitor live campaigns for issues, and assist with A/B testing and performance analysis.
• You will join a team of over 1,400 members at BetMGM, a leader in sports betting and online gaming backed by MGM Resorts and Entain, working within a culture focused on innovation, inclusion, and delivering best-in-class gaming experiences.
• This role offers hands-on experience with CRM automation, AI-driven personalization, and lifecycle optimization, providing a strong foundation for growth into advanced optimization and marketing technology roles.

🎯 Requirements

• 1–3 years of experience in CRM, digital marketing, marketing operations, or a related field
• Exposure to CRM or marketing automation platforms (e.g., Optimove, Salesforce Marketing Cloud, Braze, or similar)
• Strong attention to detail with ability to QA content, logic, and links effectively
• Comfortable working with data to validate audiences, review performance metrics, and identify patterns
• Strong organizational skills with ability to manage multiple campaigns and deadlines
• Interest in CRM optimization, AI agent building, automation, and AI-driven personalization

🏖️ Benefits

• Medical, Dental, Vision, Life, and Disability Insurance
• Registered Retirement Savings Plan (RRSP), Tax Free Savings Account (TFSA), and Deferred Profit Sharing Plan (DPSP)
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

Skills & Technologies

Junior

Remote

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BetMGM Inc.

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About BetMGM Inc.

BetMGM Inc. is a U.S.-based online gaming operator formed as a joint venture between MGM Resorts International and Entain. The company provides sports betting, iGaming, and poker services under the BetMGM brand across regulated states. Its platform combines MGM’s land-based casino network with Entain’s technology to offer mobile and desktop wagering on sports and casino games, backed by responsible-gaming measures and compliance systems.

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