CRM Manager - Member Activation

Tide Platform Limited

Job Overview

Location

Romania

Job Type

Full-time

Full Job Description

📋 Description

• Own the early member lifecycle by welcoming and activating new members to the Tide platform through CRM channels within a high-performing team.
• Design, build, and optimize automated and standalone CRM campaigns to drive next-best actions for new members during their initial engagement phase.
• Develop and manage a full-cycle CRM test-and-learn pipeline across multiple channels including in-app messages, push notifications, email, and SMS — from ideation to execution, analysis, and optimization.
• Analyze campaign and journey performance data to identify trends, generate actionable insights, and deliver clear reporting to stakeholders.
• Build and maintain data-driven dashboards to track key CRM KPIs and ensure continuous performance monitoring.
• Collaborate cross-functionally with product, marketing, and technology teams to increase product adoption, drive cross-selling, and enhance member onboarding experiences.
• Work closely with the Member Accession Marketing (MAM) team to ensure a seamless, consistent journey from lead acquisition to active membership.
• Lead initiatives with high autonomy, clearly communicating results, recommendations, and performance outcomes to business stakeholders.
• Apply segmentation and targeting strategies to personalize communications and improve member engagement across diverse user groups.
• Utilize data from multiple sources via BI tools to inform CRM strategy and measure impact on member lifetime value.
• Maintain hands-on involvement in campaign execution, including working with HTML and CSS for email and in-app content customization.
• Adapt quickly to shifting priorities while managing multiple concurrent projects in a fast-paced, data-driven environment.
• Foster a member-first mindset by aligning all CRM activities with customer needs and business objectives.
• Contribute to a culture of experimentation by testing diverse communication approaches to determine optimal messaging and timing.

🎯 Requirements

• 5 years of end-to-end CRM marketing experience across multiple sub-products and business units
• Proven track record of developing and delivering CRM strategies that meet or exceed targets
• Hands-on experience with CRM platforms such as Salesforce Marketing Cloud, Iterable, HubSpot, or Braze
• Proficiency in HTML and CSS for campaign content creation
• Experience using BI tools like Looker or Tableau to analyze large datasets and generate insights
• Experience in segmentation, targeting, and A/B testing of communication approaches

🏖️ Benefits

• Salary range of €30,400.00 – €34,200.00
• 25 days annual paid leave
• 3 paid days off for volunteering or learning and development activities
• Extended maternity and paternity leave covered by the company
• Personal learning and development budget
• Access to a mental wellbeing platform
• Work-from-home equipment allowance
• Flexible working hours and remote-first culture
• Ability to work from any country for up to 90 days per year

Skills & Technologies

Remote

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Tide Platform Limited

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About Tide Platform Limited

Tide Platform Limited is a UK-based financial technology company providing business banking services to small and medium-sized enterprises. It offers digital current accounts, expense cards, invoicing, accounting integrations, and credit products through a mobile-first platform. Operating under an e-money licence with banking services provided by ClearBank, Tide serves over 500,000 UK businesses. The company focuses on streamlining financial administration for entrepreneurs, freelancers, and growing companies through automated features and integrations with accounting software like Xero and FreeAgent.

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