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CRM Manager – Subscriptions

Tide Platform Limited

Job Overview

Location

Romania

Job Type

Full-time

Full Job Description

📋 Description

• As CRM Manager – Subscriptions at Tide Platform Limited, you will lead the planning and execution of CRM strategies for subscription products, directly impacting customer retention and lifetime value in a fast-growing fintech serving over 1.8 million SMEs globally.
• You will manage and mentor a Senior CRM Executive, use advanced data analytics for segmentation and personalization, implement predictive modelling to reduce churn, and collaborate with Marketing, Sales, and Product teams to align initiatives with business goals.
• You will join Tide’s Paid Plans CRM team—a collaborative, data-driven group focused on experimentation and impact—within a company that champions innovation, diversity, and financial inclusion for small businesses across the UK, India, Germany, and France.
• In this role, you will deepen your expertise in subscription-based CRM, master predictive analytics and behavioural targeting, and drive measurable improvements in customer advocacy, loyalty programs, and cross-functional growth initiatives.

🎯 Requirements

• 3+ years of CRM experience, ideally within subscription-based technology businesses
• Experience with subscription billing systems and customer databases
• Strong background in CRM analytics, segmentation, and predictive modelling
• Deep knowledge of CRM and marketing automation technologies (e.g., Iterable, Salesforce)
• Excellent spoken and written English
• Experience with tools such as GSuite and Jira

🏖️ Benefits

• 25 days paid annual leave
• 3 paid days off for volunteering or learning and development activities
• Personal learning and development budget
• Mental wellbeing platform
• WFH equipment allowance
• Share options

Skills & Technologies

Remote

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Tide Platform Limited

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About Tide Platform Limited

Tide Platform Limited is a UK-based financial technology company providing business banking services to small and medium-sized enterprises. It offers digital current accounts, expense cards, invoicing, accounting integrations, and credit products through a mobile-first platform. Operating under an e-money licence with banking services provided by ClearBank, Tide serves over 500,000 UK businesses. The company focuses on streamlining financial administration for entrepreneurs, freelancers, and growing companies through automated features and integrations with accounting software like Xero and FreeAgent.

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