CRM Manager - Wealth

📋 Description

• • As CRM Manager for Wealth at Tide Platform Limited, you will own and optimize an established CRM programme focused on investment portfolio engagement, driving performance through personalization, automation, and data-driven decision-making.
• • Day to day, you will map campaign strategies across Tide Payment products, monitor and report on Wealth KPIs, build and execute automated workflows, define testing and personalization roadmaps, support forecasting, and manage stakeholder alignment with product teams.
• • Tide is a fast-growing fintech serving over 1.8 million SME members globally, with operations in the UK, India, Germany, France, and technology hubs in Sofia, Belgrade, Bucharest, Vilnius, Hyderabad, Gurugram, New Delhi, Berlin, Paris, and Luxembourg. The company is known for its innovation, data-driven culture, and commitment to helping small businesses save time and money.
• • In this role, you will deepen your expertise in CRM automation, cross-channel marketing, and performance analytics while contributing to scalable customer engagement strategies that directly impact revenue and user behavior in the wealth segment.