CRM Specialist

Rohlik Group SE

Job Overview

Location

Prague, Czech Republic (Headoffice)

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end execution of CRM campaigns across email, SMS, push, and remarketing channels, including setup, monitoring, and optimization.
• Support implementation of the CRM strategy as defined by the CRM Manager, ensuring alignment with broader marketing and customer engagement goals.
• Utilize customer segmentation, personalization, and targeting techniques to deliver relevant and timely messaging that drives engagement and retention.
• Contribute ideas to campaign innovation, customer journey enhancements, and automation flow improvements to increase campaign effectiveness.
• Analyze campaign performance metrics and prepare detailed reports to inform data-driven business decisions and optimize future initiatives.
• Actively drive improvements through the adoption of AI and automation technologies, staying current with industry trends to streamline workflows and enhance results.
• Collaborate cross-functionally with BI teams, performance managers, copywriters, and brand teams to ensure consistent, aligned communication across all customer touchpoints.
• Serve as a subject matter expert on CRM execution tools, continuously evaluating and recommending platform improvements and best practices.
• Ensure all campaign activities adhere to data privacy standards and brand guidelines while maximizing customer experience and conversion rates.
• Maintain accurate documentation of campaign configurations, performance benchmarks, and optimization actions for team knowledge sharing and audit readiness.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communication, or related field
• 1–3 years of experience in CRM, email marketing, or digital campaign execution
• Proficiency in CRM platforms and campaign management tools, especially Bloomreach
• Analytical mindset with the ability to interpret campaign data and improve performance
• Strong organizational skills and attention to detail
• Fluent in English and Czech

🏖️ Benefits

• Fair reward with a strong fixed salary — no bonus games or politics
• Free lunch every day and fresh fruit & vegetables in the office
• Flexible work schedule: three days in the office, two days remote
• Unlimited paid vacation based on trust
• Free Xtra membership with 10% cashback on all purchases on Rohlik.cz
• Subsidized Multisport card or participation in company sports challenges
• Peer recognition program with internal credits redeemable at the company cafeteria
• Opportunities for personal growth aligned with company expansion and innovation

Skills & Technologies

Onsite

Degree Required

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

Rohlik Group SE

Visit Website

About Rohlik Group SE

Rohlik Group is a European technology leader focused on revolutionizing the e-grocery sector. Rohlik provides customers with fast delivery, often within 60 minutes or specified 15-minute windows, and a wide selection of over 17,000 items. The company focuses on meeting the daily and weekly grocery needs of families in Europe with a broad assortment that includes private label brands, locally sourced goods, and international brands. Rohlik Group operates in multiple countries, including the Czech Republic, Hungary, Austria, and Germany. Rohlik boasts a world-class Net Promoter Score of 70% across all countries.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.