CRM Technical Expert (f/m/d)

ZEAL Network SE

Job Overview

Location

Spain (Madrid)

Job Type

Full-time

Full Job Description

📋 Description

• Design, implement, and optimize automated email marketing campaigns using SQL-based audience segmentation to enhance engagement and conversion rates across multiple channels including Email, SMS, Web Push, and App Notifications.
• Create, layout, and maintain responsive HTML/CSS email templates compatible with major email clients, ensuring consistent branding and optimal user experience across devices.
• Develop and maintain automated database processes involving SQL-based data loading, synchronization workflows, and customer data management to support CRM campaign execution.
• Execute end-to-end email marketing campaigns including copy briefing, audience segmentation, customer journey mapping, A/B test design, and performance monitoring to drive continuous optimization.
• Monitor and report on CRM campaign performance metrics, translating data insights into actionable recommendations for strategy refinement and improved results.
• Collaborate with marketing teams to define promotional offers and campaigns, ensuring seamless implementation and communication through CRM channels to maximize customer engagement.
• Manage large-scale customer databases with focus on data quality, segmentation accuracy, and efficient handling of high-volume customer information for targeted marketing automation.
• Utilize internal tools including Jira, Confluence, and Slack for project tracking, documentation, and cross-functional communication.
• Contribute to the strategic development of CRM initiatives by applying analytical thinking to interpret campaign data and propose innovative, data-driven improvements.
• Maintain professional proficiency in Excel for data analysis, reporting, and campaign planning tasks.
• Ensure all CRM activities comply with company standards and regulatory requirements for digital marketing and data privacy.
• Support the broader Marketing Department in aligning CRM tactics with overall business goals and customer lifecycle strategies.
• Participate in quarterly company events, team activities, and informal gatherings to foster collaboration and team cohesion.
• Leverage the WorkFlex tool to facilitate approved workations abroad while maintaining campaign continuity and performance standards.
• Apply the monthly remote work allowance of €47.20 to support home office setup and operational efficiency.
• Utilize the annual €1,500 professional development budget to enhance technical and strategic competencies in CRM, data analytics, or marketing automation.

🎯 Requirements

• At least 5 years’ experience in managing CRM online
• Strong knowledge of CRM platforms and marketing automation tools (Selligent, Salesforce, HubSpot, or similar)
• Advanced knowledge of SQL, HTML, and CSS
• Experience in managing large databases, including data organization, segmentation, data quality control, and efficient handling of large volumes of customer information
• Professional level management of Excel and internal tools: Jira, Confluence, Slack
• Excellent communication skills and proficient in English and Spanish

🏖️ Benefits

• Ongoing personal growth supported by an annual development budget of €1,500
• Unlimited vacation days in addition to 25-day yearly allowance, plus days off on birthday and 24th and 31st December
• Flexible hybrid work setup focused on results
• Remote work monthly allowance of €47.20
• Gym benefit with company contribution of up to €40 per month
• Opportunity for workations abroad using the WorkFlex tool

Skills & Technologies

Python

Remote

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ZEAL Network SE

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About ZEAL Network SE

ZEAL Network SE is a German publicly-listed lottery brokerage and gaming services company founded in 1999. It operates web and mobile platforms that allow customers to place bets on state-licensed lotteries such as Lotto 6aus49, Eurojackpot and Keno, and provides related data, marketing and technology services to lottery operators. With headquarters in Hamburg and a workforce of about 200, the company is licensed and regulated in Germany and focuses on expanding secure, responsible online lottery participation across Europe.

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