Job Overview
Location
Berlin Office
Job Type
Full-time
Category
Marketing
Date Posted
March 28, 2026
Full Job Description
đź“‹ Description
- • As a Customer Marketing Manager at Taktile Technologies Inc., you will serve as the strategic bridge between the company’s most successful customers and its growth engine, transforming satisfied clients into powerful advocates whose stories accelerate new business, deepen relationships, and fuel expansion. This role is critical to Taktile’s mission of scaling impact in financial services by turning real-world outcomes into credible, compelling proof that resonates with prospects and reinforces trust in the platform’s value.
- • You will own the end-to-end post-sale marketing motion, building structured advocacy programs, producing high-impact customer evidence, driving expansion campaigns, and capturing the voice of the customer to inform product, sales, and marketing strategy — all while collaborating closely with Customer Success, Sales, and Product Marketing teams to ensure alignment and maximum impact.
- • Taktile is a fast-growing agentic decision platform for financial services, already powering millions of daily decisions for industry leaders like Mercury, Zilch, Kueski, and Allianz. The marketing team operates at the intersection of AI innovation and enterprise trust, where customer stories are not just assets — they are the primary currency of growth in a highly regulated, relationship-driven market.
- • In this role, you will develop deep expertise in B2B customer marketing within the fintech and enterprise software space, mastering the art of translating complex technical outcomes into human-centered narratives, building scalable advocacy systems, and influencing go-to-market strategy through authentic customer insights — positioning yourself as a trusted advisor to both customers and internal stakeholders.
- • Develop and manage a structured customer reference and advocacy program that sales can activate at every stage of the deal cycle, including identifying, recruiting, and nurturing customer champions across key enterprise accounts to ensure a steady pipeline of willing, credible references.
- • Own and optimize Taktile’s presence on third-party review platforms such as Gartner Peer Insights and G2, proactively managing reviews, responding to feedback, and leveraging positive sentiment to build trust and credibility in competitive sales cycles.
- • Lead the end-to-end production of customer case studies, impact stories, and video testimonials — from initial outreach and interview coordination to writing, design, approval, and distribution — ensuring each piece is tailored to specific use cases, buyer personas, and sales stages.
- • Maintain a living, searchable repository of customer proof points organized by use case, industry segment, and buyer persona, enabling Sales, Product Marketing, and Customer Success teams to quickly access the right evidence for any conversation or campaign.
- • Partner closely with Product Marketing to ensure customer evidence directly supports and validates core messaging, positioning, and product launch narratives, creating a feedback loop where real-world outcomes shape product storytelling.
- • Own Taktile’s customer newsletter and lifecycle communications, designing engaging, value-driven content that keeps existing customers informed, educated, and excited about new features, best practices, and success peers — driving product adoption and reducing churn.
- • Design and execute targeted expansion marketing campaigns in partnership with Customer Success and Sales, focusing on upsell and cross-sell opportunities by educating customers on underutilized capabilities and demonstrating clear ROI from deeper platform adoption.
- • Run systematic Voice of the Customer (VoC) programs, conducting regular interviews, surveys, and sales call analyses to uncover patterns in customer outcomes, pain points, and unmet needs — synthesizing insights into actionable recommendations for product, sales, and marketing leadership.
- • Represent the customer perspective in go-to-market planning sessions, messaging reviews, and campaign strategy meetings, ensuring that internal strategies are grounded in real customer language, motivations, and experiences.
- • Identify emerging trends and recurring success patterns across customer segments that can be translated into new market narratives, thought leadership content, or vertical-specific positioning to expand Taktile’s addressable market and differentiate its value proposition.
🎯 Requirements
- • 3+ years of proven experience in customer marketing, customer success marketing, advocacy, or a closely related B2B marketing role with a track record of building reference programs and producing high-quality case studies.
- • Demonstrated ability to build and scale customer advocacy programs, including recruiting and nurturing executive-level champions at enterprise accounts and activating references throughout the sales cycle.
- • Strong relationship and stakeholder management skills, with comfort engaging senior decision-makers (e.g., VPs, CTOs, Heads of Risk) at complex financial services organizations.
- • Excellent writing and storytelling abilities, with proven skill in translating technical outcomes into compelling, audience-specific narratives that resonate with both technical and business buyers.
- • Experience working cross-functionally with Customer Success, Sales, and Product Marketing teams to align customer evidence with sales enablement, product messaging, and retention goals.
- • Active proficiency in leveraging AI tools to accelerate content creation, research synthesis, customer insight analysis, and campaign personalization.
🏖️ Benefits
- • Opportunity to shape and scale a critical growth function at a fast-moving Series B fintech startup backed by top-tier investors, with direct impact on revenue and market positioning.
- • Collaborative, high-trust culture where marketing is viewed as a strategic partner to Sales, Customer Success, and Product — not a support function.
- • Access to cutting-edge AI tools and resources to enhance productivity, creativity, and data-driven decision-making in customer marketing initiatives.
- • Exposure to global financial services leaders (banks, fintechs, insurers) and the chance to work with iconic brands like Mercury, Allianz, and Zilch on real-world impact stories.
- • Professional development budget and encouragement to attend industry conferences, workshops, and training relevant to customer marketing, advocacy, and B2B growth.
- • Hybrid work model based in Taktile’s modern Berlin office, offering flexibility while fostering in-person collaboration and team cohesion.
Skills & Technologies
Onsite
About Taktile Technologies Inc.
Taktile Technologies Inc. provides a no-code decision engine that lets fintechs and banks build, test, and deploy credit and risk policies in real time. The cloud platform ingests alternative data, runs machine-learning models, and enables rapid A/B experiments without engineering resources. Customers use it to automate onboarding, underwriting, fraud detection, and pricing workflows while maintaining explainability and compliance. Founded in 2020 and headquartered in New York with offices in Berlin, Taktile serves digital lenders, neobanks, and payment providers across Europe and the United States.
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