Data Analyst (all genders)

📋 Description

• • As a Data Analyst at Justplay GmbH, you will be instrumental in shaping the strategic trajectory of our marketing, product development, and monetization initiatives. Your role is critical in transforming raw data into actionable intelligence, directly influencing the company's growth and operational efficiency. You will be a key contributor to our data analytics team, diving deep into complex datasets to uncover insights that drive impactful business decisions.
• • Your day-to-day responsibilities will encompass a wide range of analytical tasks. You will be tasked with extracting, manipulating, and analyzing vast quantities of data from various sources, including marketing campaigns, in-app user events, product performance, and monetization metrics. This involves not just gathering data, but also cleaning, transforming, and preparing it for in-depth analysis to identify trends, patterns, and anomalies. A significant part of your role will involve working closely with stakeholders across different departments. This includes collaborating with marketing teams to understand campaign performance and user acquisition strategies, partnering with product management to inform feature development and user experience improvements, liaising with finance to analyze revenue streams and profitability, and coordinating with data engineering to ensure data integrity and accessibility. Your insights will directly inform strategic planning and operational adjustments.
• • You will also be responsible for designing and maintaining robust data models that serve the company's analytics and reporting needs. This requires a strong understanding of dimensional modeling principles to ensure that data is structured efficiently for querying and analysis. Conducting detailed cohort analysis and segmentation will be a core function, allowing us to deeply understand user behavior over time and across different user groups. This analysis is crucial for optimizing user acquisition strategies, refining product development roadmaps, and enhancing monetization efforts by identifying high-value user segments and understanding their lifecycle.
• • Furthermore, you will play a role in collaborations with external machine learning projects. This involves contributing your data analysis expertise to enhance the company's overall data capabilities and assisting in the implementation of cutting-edge analytical techniques. Your work in this area will help in the development of innovative solutions aimed at driving user engagement and overall business growth. You will also be responsible for developing and maintaining core dashboards and reports. These tools are essential for tracking and monitoring key performance indicators (KPIs) across the business, providing stakeholders with real-time visibility into performance and enabling timely decision-making. This includes ensuring that dashboards are intuitive, accurate, and effectively communicate critical metrics and trends.
• • The team at Justplay is a dynamic and diverse group, united by a passion for building the engine behind rewarded mobile gaming. We are on a mission to create a fairer, more sustainable Play-to-Earn ecosystem where players genuinely earn value for their time, supported by a self-sustaining economic model. Since our inception in 2020, Justplay has rapidly evolved into a leading global loyalty gaming platform, boasting over 25 million downloads and half a million daily active users. As a bootstrapped company headquartered in Berlin, we maintain full control over our entire technology stack, encompassing the Justplay app, adtech monetization solutions, proprietary games, and automated payout systems. Our team spans over 20 countries, fostering a rich, international work environment.
• • This role offers a unique opportunity for professional growth and impact. You will gain exposure to a wide array of data challenges within the thriving mobile gaming industry. You will have the chance to learn and apply advanced analytical techniques, contribute to the development of data models, and work with cutting-edge tools and platforms. By providing data-driven insights, you will directly influence product strategy, marketing effectiveness, and monetization optimization, playing a key role in the company's continued success and expansion. You will be empowered to take ownership of your work, move with agility in a fast-paced startup environment, and see your contributions reach millions of users worldwide, all within a profitable and stable company focused on tangible outcomes.