Demand Gen Director

Tapcart Inc.

Job Overview

Location

United States

Job Type

Full-time

Full Job Description

📋 Description

• Own and scale Tapcart’s multi-channel demand generation engine, including paid media, email, events, content, partner channels, SEO/AEO, with full accountability for qualified pipeline and ROI.
• Build and optimize GTM systems including HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs to automate and scale marketing operations.
• Define and refine Tapcart’s strategic marketing positioning, ICP targeting, messaging, and go-to-market approach in partnership with the Head of Marketing.
• Deploy AI-powered tools and automations to multiply team output across outbound outreach, content production, enrichment, and performance analysis — building systems that operate autonomously.
• Ensure all campaigns and content directly generate pipeline, not just impressions, by aligning brand strategy with performance metrics and business outcomes.
• Collaborate cross-functionally with Sales, Rev Ops, Product, and Customer Success teams to align on goals, prioritize initiatives, and improve alignment across growth functions.
• Manage real marketing budgets with a focus on efficiency, scalability, and measurable ROI, translating data into strategic resource allocation decisions.
• Maintain high standards of CRM hygiene and attribution accuracy, ensuring data-driven decision-making across all marketing activities.
• Pull and analyze funnel metrics, pipeline reports, and performance data independently to identify trends, optimize campaigns, and justify budget shifts with confidence.
• Lead as a player-coach: execute hands-on marketing work while mentoring and influencing team members and cross-functional partners without direct authority.
• Operate effectively in a fast-paced startup environment where priorities shift rapidly, resources are constrained, and results are the sole measure of success.
• Leverage deep fluency in HubSpot (or comparable marketing automation platform) to design and implement lifecycle programs, dashboards, and workflows from scratch.
• Contribute to the evolution of Tapcart’s overall marketing strategy by connecting brand narrative with performance channels to drive long-term growth.
• Stay at the forefront of AI-driven marketing innovation, evaluating and deploying new tools with purpose to enhance efficiency and effectiveness across the demand gen stack.
• Ensure brand positioning and campaign concepts are tightly linked to pipeline generation, holding yourself accountable for business impact over vanity metrics.
• Work remotely across eligible U.S. states: AL, AZ, CA, CO, FL, GA, IL, MA, ME, MI, NV, NJ, NY, NC, OH, OR, PA, TN, TX, UT, VA, WA.

🎯 Requirements

• Proven leadership in owning multi-channel demand generation programs within a B2B SaaS environment with a track record of building qualified pipeline
• Strategic marketing instincts with ability to develop positioning frameworks and GTM strategies, not just execute campaigns
• Deep fluency in HubSpot or comparable marketing automation platform with experience building workflows, lifecycle programs, and attribution models from scratch
• Experience using AI tools to build automated marketing systems — not just for content generation but for enrichment, research, and performance analysis
• Strong analytical skills with fluency in funnel metrics, pipeline reporting, and data-driven decision-making
• Leadership experience influencing cross-functional teams (Sales, Rev Ops, Product, CS) without direct authority

🏖️ Benefits

• 401(k) plan and equity grants for all full-time employees
• Affordable, high-quality medical, dental, and vision coverage
• Mental health support via Headspace and Talkspace
• Flexible PTO policy with 11 paid company holidays
• One-time home office setup stipend
• Recurring merchant shopping stipend to experience Tapcart’s platform as a customer

Skills & Technologies

REST

Remote

$170k-180k

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Tapcart Inc.

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About Tapcart Inc.

Tapcart Inc. provides a no-code mobile commerce platform that converts Shopify storefronts into native iOS and Android applications. The SaaS solution offers drag-and-drop design tools, push-notification marketing, real-time inventory sync, and analytics dashboards for consumer brands seeking to increase mobile revenue without custom development. Founded in 2017, the company serves thousands of merchants globally from its Santa Monica headquarters.

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