Demand Generation Lead

📋 Description

• • As a Demand Generation Lead at Diagrid, you will own the full-funnel demand engine that drives awareness, engagement, and revenue-generating pipeline for developer-first and enterprise audiences, playing a pivotal role in scaling the company’s growth in a fast-moving, remote-first startup environment.
• • You will develop and execute multi-channel demand generation strategies across paid media, content syndication, email nurturing, webinars, and ABM; own performance marketing channels like LinkedIn Ads and Google Ads; lead ABM programs in partnership with Sales; drive organic growth through SEO and AEO; build and present comprehensive reporting dashboards; collaborate with Product Marketing on messaging and content; and act as a data-driven builder who experiments, measures, and iterates rapidly while leveraging AI tools to automate and optimize marketing efforts.
• • Diagrid is a remote-first company founded by the creators of Dapr and KEDA, backed by top-tier investors and industry leaders, focused on making AI agents reliable and secure for mission-critical workflows through its managed Dapr control plane (Conductor and Catalyst), enabling developers to focus on code rather than infrastructure.
• • In this role, you will gain deep expertise in developer-focused B2B marketing, master AI-powered growth tactics, influence go-to-market strategy at a high-growth startup, work alongside legendary figures in cloud infrastructure, and directly impact revenue pipeline while building scalable, measurable marketing systems in a dynamic, innovative environment.