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Demand Generation Manager

Adyen N.V.

Job Overview

Location

London

Job Type

Full-time

Full Job Description

📋 Description

• As a Demand Generation Manager at Adyen, you will drive impact for the company’s acquisition efforts by planning, executing, and optimizing targeted account-based marketing (ABM) campaigns to generate sales-accepted opportunities from new customers.
• You will plan, set up, and optimize 1:few and 1:1 ABM campaigns, identify and segment target accounts with Sales and SDRs, create tailored messaging and creative assets, build and run email and direct marketing programs in the UK/I, develop landing pages to convert prospects, and collaborate with global acquisition and digital marketing teams to align strategies and measure campaign effectiveness using analytics tools.
• You will join Adyen’s UK marketing team, reporting directly to the Head of Marketing UK, and work in a matrixed environment across UK/I and Global Marketing teams to support revenue goals through close collaboration with Sales and SDRs in an office-first culture that values in-person collaboration.
• In this role, you will develop expertise in strategic and tactical B2B demand generation, strengthen your analytical and optimization skills using tools like Looker and Marketo, enhance your cross-functional collaboration abilities, and grow your impact by directly influencing pipeline and revenue outcomes in a global fintech leader.

🎯 Requirements

• 3-5 years of experience in a demand generation role focused on driving acquisition of net new customers with B2B marketing experience
• Strong background in email marketing and ABM tools; knowledge of Marketo is a plus
• Data-driven, analytical mindset with experience in data-driven optimizations; experience with Looker is a plus
• Proven experience delivering creative and successful marketing campaigns to targeted audiences
• Ability to balance strategic thinking with hands-on execution, from strategy development to optimization
• Self-starting, self-motivated contributor with strong multitasking and prioritization skills
• Fluent spoken and written English
• Willingness to travel domestically and internationally 20% or more

🏖️ Benefits

• Opportunity to work at Adyen, a global fintech leader known for its innovative payment solutions and inclusive culture
• Hybrid office-first work model based in London, emphasizing in-person collaboration and team connection
• Clear career progression path with support from leadership and access to global marketing expertise
• Commitment to Diversity, Equity, and Inclusion, fostering a workplace where diverse perspectives are valued and everyone can bring their authentic self to work
• Structured hiring process with timely feedback (within 5 business days) and transparency about interview timelines (approximately 4 weeks)
• Access to learning and development resources to grow skills in ABM, analytics, and campaign optimization

Skills & Technologies

Remote

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Adyen N.V.

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About Adyen N.V.

Adyen N.V. is a Dutch payment technology company providing an end-to-end platform that processes card, digital wallet, bank transfer and point-of-sale transactions for online and in-store merchants worldwide. The unified platform handles acquiring, risk management, issuing and settlement, offering real-time data analytics and global acquiring licenses. Founded in 2006 and headquartered in Amsterdam, the company serves enterprise clients including Uber, Spotify and Microsoft.

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