Demand Generation Manager

Abacum Technologies, Inc.

Job Overview

Location

New York City

Job Type

Full-time

Full Job Description

📋 Description

• As Senior Demand Generation Manager at Abacum Technologies, you will own and scale the marketing-sourced pipeline across paid search, paid social, lifecycle email, organic, and emerging channels, directly contributing to the company’s growth targets by transforming a strong foundation into a predictable, high-velocity demand engine.
• You will develop and execute a multi-channel demand generation plan with clear MQL, SQO, and pipeline targets by channel, manage and optimize Google Ads and LinkedIn Ads with pipeline as the success metric, build and optimize email nurture sequences and lead scoring in HubSpot, partner with the BDR team on outbound-inbound alignment, run structured experiments on channels and messaging, own the weekly demand dashboard reporting on pipeline by channel and ROI, coordinate BOFU content with PMM, and build an ABM strategy to convert top-tier accounts at scale.
• Abacum is a fast-growing B2B SaaS company headquartered in New York City with global offices in London and Barcelona, trusted by industry leaders like Strava, BetterUp, and Kajabi, and backed by over $100M in funding including a $60M Series B led by Scale Venture Partners, enabling you to work at the forefront of Business Planning innovation with a diverse, mission-driven team of 100+ people across 30+ nationalities.
• In this role, you will deepen your expertise in B2B SaaS demand generation, master pipeline-focused marketing analytics, gain hands-on leadership experience in aligning marketing and sales motions, and position yourself as a strategic growth leader capable of driving predictable revenue through data-driven channel optimization and experimentation.

🎯 Requirements

• 5–8 years of experience in B2B SaaS demand generation, with at least 2 years in a growth-stage company (Series B–D, $15M–$60M ARR)
• Hands-on experience running Google Ads and LinkedIn Ads with pipeline (not MQL) as the primary success metric
• Deep proficiency with HubSpot, including marketing automation, lead scoring, workflows, and reporting; Salesforce experience is a plus
• Proven ability to work with or coordinate BDR/SDR teams, understanding how outbound and inbound motions integrate
• Strong analytical mindset — skilled at building dashboards, interpreting funnel data, and making budget decisions based on conversion rates
• Scrappy and resourceful work ethic — comfortable executing tactics personally, not just delegating
• Excellent communication skills — able to convey complex pipeline metrics to executives and campaign logic to frontline teams

🏖️ Benefits

• Competitive compensation package including equity participation
• Competitive vacation policy supporting work-life balance
• Access to Meditopia for mental well-being and mindfulness resources
• Hybrid working model with flexible hours to support autonomy and productivity
• Personal development support, including funding for language courses and skill growth
• "selected_category": "Marketing",
• "parent_category": "Marketing",
• "confidence": 0.95,
• "reasoning": "The job title 'Demand Generation Manager' is a core marketing role focused on lead generation, pipeline development, and campaign execution. While the role involves data, analytics, and sales alignment, the primary function and title place it squarely within the Marketing category. The description emphasizes channel management, content coordination, experimentation, and reporting — all hallmarks of a marketing function. It does not involve people management, recruiting, or HR-specific duties, ruling out HR & Recruiting. Although it touches on sales enablement and pipeline, it is not a sales quota-carrying role, so it is not classified under Sales. The role is not technical enough for Engineering or Data Science, despite using tools like HubSpot and Google Analytics."
• }

Skills & Technologies

Hybrid

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

Abacum Technologies, Inc.

Visit Website

About Abacum Technologies, Inc.

Abacum Technologies provides cloud-based financial planning and analysis (FP&A) software that unifies data from ERP, CRM and HRIS sources. Purpose-built for mid-market finance teams, the platform automates budgeting, forecasting, reporting and scenario modeling while enabling real-time collaboration across departments. Machine-learning algorithms surface anomalies, predict trends and generate plain-language insights, reducing manual spreadsheet work. SOC 2 Type II compliant, the solution integrates with major accounting, banking and business intelligence tools, giving CFOs and controllers a single source of truth for strategic decision-making and investor reporting.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.