Demand Generation Manager

📋 Description

• • As a Demand Generation Manager – Embedded at Workato, you will design and execute integrated campaigns that drive awareness, engagement, and pipeline growth for the Embedded business segment, directly contributing to revenue and market expansion.
• • Day to day, you will build and execute multi-channel campaigns (email, digital, events, content syndication, ABM), manage paid digital advertising across search, social, and display, support partner and customer marketing initiatives, collaborate with sales teams (SDRs and AEs) on campaign alignment and enablement, and track, report, and optimize campaign performance for pipeline impact and ROI.
• • Workato is a leader in enterprise orchestration, trusted by 400,000+ global customers, recognized by Forbes’ Cloud 100, named an 'enterprise startup to bet your career on' by Business Insider, ranked #1 for remote workers by Quartz, and listed among the fastest-growing tech companies by Deloitte Tech Fast 500, fostering a flexible, trust-oriented culture that values innovation, ownership, and work-life balance.
• • In this role, you will develop expertise in B2B demand generation within the SaaS and enterprise tech space, master multi-channel campaign execution and optimization, strengthen cross-functional collaboration with sales and partners, and grow your analytical and strategic marketing capabilities in a high-growth, innovative environment.