Demand Generation Manager

📋 Description

• • As a Demand Generation Campaigns Manager at Workato, you will play a pivotal role in executing and optimizing integrated marketing campaigns that drive awareness, engagement, and qualified leads for a leading enterprise automation platform. Your work will directly contribute to pipeline growth and revenue impact by ensuring campaigns are launched on time, perform effectively, and align with broader marketing and sales objectives.
• • Day to day, you will support the execution of integrated campaigns across email, webinars, paid media, content, and website; build and launch campaigns in marketing automation tools; coordinate timelines, assets, and stakeholders; partner with Product Marketing on messaging; collaborate with Sales and SDR teams on follow-up and enablement; track and report on performance metrics (leads, engagement, MQLs, pipeline); conduct QA pre-launch; assist with A/B testing and optimization; and maintain campaign documentation, calendars, and dashboards.
• • Workato is a trusted leader in enterprise orchestration, empowering 400,000+ global customers to streamline operations by connecting data, processes, applications, and experiences through its AI-powered platform. Recognized by Forbes’ Cloud 100, Deloitte Tech Fast 500, and Quartz as a top workplace for remote workers, the company fosters a flexible, trust-oriented culture that values innovation, ownership, and work-life balance.
• • In this role, you will gain hands-on experience in end-to-end campaign execution within a high-growth B2B SaaS environment, develop expertise in marketing automation and CRM systems, sharpen your analytical and optimization skills, and build cross-functional collaboration abilities—positioning you for advancement in demand generation, marketing operations, or growth marketing.