Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Software Engineering
Date Posted
February 25, 2026
Full Job Description
đź“‹ Description
- • Directive Consulting is a leading performance marketing agency specializing in B2B companies, driven by our proprietary Customer Generation methodology. This unique approach prioritizes the generation of Sales Qualified Leads (SQLs) and actual customers, moving beyond traditional metrics like Marketing Qualified Leads (MQLs). Our core services encompass Paid Media, SEO/Content, Conversion Rate Optimization (CRO), and Video production, all integrated into comprehensive digital marketing strategies designed to consistently meet and exceed our clients' SQL targets.
- • As we continue to grow and innovate, Directive is building a robust network of exceptionally talented individuals. We are seeking forward-thinking professionals who excel in crafting data-driven strategies, meticulously optimizing campaigns, and effectively fueling demand for cutting-edge B2B brands. The ideal candidate will thrive in a dynamic, fast-paced environment, possess an insatiable appetite for performance metrics, and be eager to make a significant impact within the B2B marketing landscape.
- • This role is designed to introduce a compelling and highly competitive new demand generation offering for Directive's clientele. As a Demand Generation Manager, you will be entrusted with the direct management of a focused portfolio, working with no more than seven accounts at any given time. Your primary responsibility will be the overarching performance marketing success of these clients, ensuring their strategic objectives are met and surpassed.
- • The ideal candidate is a profoundly skilled T-Shaped Marketer, possessing deep, specialized expertise within the SaaS marketplace across Paid Media, SEO, and CRO. While campaign execution is a critical component, this role extends significantly beyond that. You will be instrumental in client-facing interactions, confidently pitching strategic roadmaps, and consistently ensuring that client results not only meet but exceed expectations.
- • We place immense value on your ability to drive tangible client results as an individual contributor. The ideal candidate will find deep satisfaction and motivation in owning the complete success of their client portfolio. Success in this position hinges on a robust combination of marketing strategy acumen, hands-on execution capabilities, exceptional communication skills, and world-class project management proficiency.
- • **Key Responsibilities and Contributions:**
- • **Client Portfolio Ownership:** Take full ownership of the success of a dedicated portfolio of SMB clients, managing their performance marketing initiatives across multiple channels.
- • **Client Relationship Management:** Cultivate and maintain strong, trusting relationships with key client points of contact, demonstrating poise, unwavering confidence, and genuine empathy in all interactions.
- • **Strategic Execution:** Develop and implement sophisticated, data-driven demand generation strategies tailored to the unique needs and goals of each client.
- • **Campaign Oversight:** Oversee the end-to-end execution of paid media, SEO, content, and CRO campaigns, ensuring alignment with strategic objectives and performance targets.
- • **Performance Analysis & Optimization:** Continuously monitor campaign performance, analyze key metrics, and implement data-backed optimizations to drive continuous improvement and maximize ROI.
- • **Cross-Channel Integration:** Ensure seamless integration and synergy between various marketing channels to create a cohesive and effective demand generation engine.
- • **Reporting & Communication:** Provide clear, concise, and insightful performance reports to clients, highlighting key achievements, challenges, and strategic recommendations.
- • **Project Management Excellence:** Effectively manage project timelines, resources, and deliverables for your client accounts, ensuring on-time and within-budget completion.
- • **Technical Expertise Application:** Leverage deep technical knowledge in marketing strategy, Paid Media, SEO, and CRO, with a particular emphasis on the nuances of the tech and SaaS industries.
- • **Impactful Contribution:** Demonstrate a strong ability to make a significant impact within a highly specialized and focused role, driving measurable results for clients.
- • **Creative Problem-Solving:** Apply a creative spark to marketing initiatives, coupled with an unyielding passion for achieving tangible, data-driven results.
- • **Strategic Pitching:** Confidently articulate and pitch strategic marketing plans and campaign proposals to clients, showcasing a deep understanding of their business and market landscape.
- • **Cross-functional Collaboration:** Work collaboratively with internal teams (e.g., creative, analytics) to ensure cohesive campaign execution and client satisfaction.
- • **Continuous Learning:** Stay abreast of the latest trends, tools, and best practices in B2B performance marketing, particularly within the SaaS sector, to maintain a competitive edge.
- • This role is ideal for a results-oriented marketer who thrives on autonomy, enjoys building strong client partnerships, and is passionate about driving measurable growth for B2B SaaS companies.
🎯 Requirements
- • 2+ years of agency-side marketing experience.
- • 2+ years of experience in performance marketing.
- • Demonstrated expertise as a T-shaped marketer with deep knowledge across Paid Media, SEO, and CRO, preferably within the SaaS industry.
- • Proven ability to manage multiple client accounts simultaneously and deliver exceptional results.
- • Exceptional project management skills with a track record of delivering projects on time and within budget.
- • Strong client-facing communication and presentation skills, with the ability to build rapport and trust.
🏖️ Benefits
- • Competitive salary range of $80,000 - $85,000 USD annually, with potential for bonus eligibility.
- • Comprehensive medical, dental, and vision insurance plans, with a 100% employer-paid option for employees and a 50% employer contribution for dependents.
- • Generous unlimited Paid Time Off (PTO) policy with a mandatory minimum of two weeks, plus paid company holidays, your birthday off, and an end-of-year recharge period (December 24 - January 1).
- • Access to mental wellness resources, including certified therapists via Spring Health and a Headspace membership.
- • Physical wellness support through Gympass.
- • Financial wellness benefits, including a traditional and Roth 401(k) with a 3% company match.
- • Paid parental leave.
- • Annual bonus program based on tenure, with increasing bonus amounts over time.
- • Annual anniversary trip to Newport Beach, CA for team building and entertainment.
Skills & Technologies
Spring
Apache Spark
Remote
$80k-85k
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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