Demand Marketing Manager, Social Studies/ELA (Remote)

Cengage Learning Holdings II, Inc.

Job Overview

Location

2 Locations

Job Type

Full-time

Full Job Description

📋 Description

• Owns and executes demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels.
• Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines.
• Execute and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goals.
• Partner with Sales and GTM stakeholders to support sales readiness efforts, including campaign alignment and handoff processes.
• Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams.
• Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners.
• Manage assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate.

🎯 Requirements

• Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi-channel marketing.
• Ability to support thought leadership initiatives across content, events, speakers, and earned media.
• Experience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimization.
• Analytical skills to support pipeline analysis, campaign reporting, and performance measurement.

🏖️ Benefits

• Eligibility to participate in the company’s discretionary incentive bonus program.
• Comprehensive and rewarding Total Rewards package designed to support and empower employees.
• Opportunity to work with a global education technology company serving millions of learners.
• Ability to contribute to the strategy and leads the execution of demand generation and thought leadership programs that drive awareness, engagement, and pipeline for Cengage’s Social Studies and ELA portfolios.

Skills & Technologies

Onsite

Degree Required

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Cengage Learning Holdings II, Inc.

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About Cengage Learning Holdings II, Inc.

Cengage provides higher education course materials, digital learning platforms, and e-textbooks. Its offerings include MindTap, WebAssign, and Cengage Unlimited, serving colleges, universities, students, and lifelong learners worldwide.

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