Dev Advocate (YouTube Team)

📋 Description

• • Join PostHog Inc. as a Dev Advocate for our burgeoning YouTube team, a unique opportunity to shape the future of developer content at a rapidly growing company.
• • This role is for passionate developers who thrive on teaching and sharing their knowledge, creating engaging and informative video content for a diverse audience of product engineers, startup founders, and builders.
• • You will be instrumental in building a YouTube channel that stands out for its genuine utility and entertainment value, attracting subscribers whether they are current PostHog users or not.
• • Your primary focus will be on producing high-quality tutorials, demos, and guides that explore popular developer tools, emerging trends, and best practices, with a particular emphasis on leveraging AI in development workflows.
• • You will have the creative freedom to conceptualize and execute video projects, drawing inspiration from successful content formats and adapting existing PostHog resources, such as blog posts and newsletters, into compelling video narratives.
• • Collaborate closely with PostHog's product engineers to understand their work and translate complex technical concepts into accessible and engaging video content.
• • Educate the developer community on the latest advancements in technology, including new tools, innovative methodologies, and the practical application of AI in software development.
• • Empower developers by demonstrating how to effectively utilize PostHog's suite of products to achieve their project goals and overcome technical challenges.
• • Take ownership of the entire creative process for your videos, from conceptualization and scripting to the final output, including crafting compelling titles, thumbnails, and descriptions that maximize reach and engagement.
• • Analyze video and channel performance metrics to gain insights into audience preferences, identify successful content strategies, and continuously refine your approach to content creation.
• • This role offers a chance to be part of a new, dynamic team within a company experiencing significant growth, providing a platform to define and innovate in the developer advocacy space.
• • We are committed to quality over quantity, eschewing a "content mill" approach in favor of producing insightful, valuable, and well-crafted videos.
• • You will benefit from working alongside a talented team of world-class videographers, video editors, and writers, fostering a collaborative environment for learning and skill development.
• • The position emphasizes autonomy and a "maker's schedule," with a strong preference for async communication and dedicated heads-down building time, minimizing unnecessary meetings.
• • You will be encouraged to be an early adopter, constantly exploring and mastering new tools, models, and frameworks, and sharing your findings with the community.
• • The role is primarily video-content focused, meaning you will not be expected to attend or present at conferences, nor will you be working on documentation or sales enablement content, as these functions are handled by other dedicated teams.
• • You will be empowered to make product decisions and lead product teams, reflecting PostHog's unique engineering-led product development philosophy.
• • Embrace PostHog's culture of transparency, autonomy, rapid shipping, and a touch of "weirdness," contributing to a unique and highly productive work environment.
• • This is an opportunity to make a significant impact by creating content that not only educates but also entertains and inspires the developer community, solidifying PostHog's position as a thought leader in the industry.
• • You will be responsible for originating your own content ideas, ensuring a fresh and diverse video pipeline, and adapting existing written content into engaging video formats.
• • Engage with the developer community through your video content, fostering a sense of connection and providing valuable insights that resonate with their daily challenges and aspirations.
• • Contribute to PostHog's mission of building the operating system for companies that build software by showcasing the power and versatility of its product suite through compelling video demonstrations and tutorials.
• • You will be at the forefront of exploring and explaining the latest trends in software development, including the rapidly evolving landscape of AI tools and their practical applications.
• • The role requires a proactive approach to learning and sharing, making you a key educator and evangelist for PostHog and the broader developer ecosystem.
• • Ultimately, you will have the autonomy to define your success and the impact of the YouTube channel, making this a truly defining role for the right candidate.