Developer Content Engineer

📋 Description

• • Are you a passionate storyteller with a deep understanding of the developer ecosystem, eager to shape the narrative for a groundbreaking AI infrastructure company? Inngest is seeking a talented Developer Content Engineer to join our dynamic team and become the voice that introduces developers to the power and potential of durable execution. This is a unique opportunity to own the full lifecycle of developer-focused content, from initial market research and audience segmentation to ideation, creation, distribution, and performance measurement. You will be instrumental in making our complex, yet incredibly powerful, product accessible and exciting to developers worldwide, directly reporting to the Head of Marketing.
• • At Inngest, we are building the future of AI production by providing robust, durable execution solutions that power leading companies like Replit, Cohere, and Outtake. Our product is at the cutting edge of a rapidly evolving field, and we need a creative and technically adept individual to translate our innovation into compelling content. You will be the architect of the first impression many developers have of Inngest, sparking meaningful community conversations, and amplifying our message across various channels. Your work will directly influence how developers discover, understand, and ultimately choose to build with Inngest.
• • Your responsibilities will be broad and impactful. You'll craft engaging short and long-form content designed to educate and inform, solidifying Inngest's presence and authority in the durable execution and AI space. This includes developing innovative content formats, such as designing interview series to showcase our deep infrastructure expertise and building independent research reports that illuminate critical conversations within our market. You will play a pivotal role in shaping our product launch content strategy, ensuring a seamless flow of information from top-of-funnel awareness to bottom-of-funnel conversion.
• • A key aspect of this role is adopting a data-first approach. You will stay abreast of the latest trends and topics in our field, leveraging this knowledge to effectively shape our AEO (App Store Optimization) and SEO (Search Engine Optimization) content strategies. As Inngest grows, you will be instrumental in defining and developing our content voice, style, and overall structure, ensuring consistency and impact across all communications. Collaboration will be central to your success; you will partner closely with our product marketing and engineering teams to gain a profound understanding of our products and the underlying technology, translating technical intricacies into clear, relatable developer narratives.
• • We understand that Inngest operates in a highly technical domain. Durable execution is an emerging category, and it's crucial that our content resonates with the specific challenges and language our audience uses. Achieving "Language-Market Fit" is paramount. We are looking for someone who can draw from first-hand experience with orchestration, workflows, or other path-to-production developer tools. Your ability to make complex topics approachable without oversimplifying them will be a significant asset. You will inspire developers to build, tapping into the genuine excitement and satisfaction that comes from creating with Inngest.
• • Your day-to-day activities will be diverse and engaging. You might be researching emerging AI trends for a blog post, interviewing a key engineer for a case study, or developing a series of tutorials to accelerate developer onboarding. You will be empowered to experiment with new content formats and distribution channels, always with the goal of connecting with developers on their terms. We believe that your genuine enthusiasm and joy in creating content are the most powerful levers for building truly engaging experiences. Ultimately, we want to see more developers experience the joy of building with Inngest, and your content will be the primary driver of that experience. While quantitative metrics like traffic, open rates, signups, and activation are important indicators of success, and will be tracked collaboratively with the marketing team, the qualitative impact of fostering a vibrant developer community and inspiring innovation is equally, if not more, valued. We expect you to bring an ownership mindset to the table, driving real results through strategic content initiatives.
• • This role offers a unique opportunity to shape the developer narrative for a fast-growing, innovative company at the forefront of AI infrastructure. If you are a creative, technically-minded content professional who thrives in a collaborative, fast-paced environment and is passionate about empowering developers, we encourage you to apply.