Digital Analytics Manager

📋 Description

• • Are you a data visionary with a passion for building robust analytics systems and a knack for translating complex data into actionable insights? Location3 Media is seeking a highly motivated and experienced Digital Analytics Manager to spearhead our entire tracking, analytics, and Business Intelligence (BI) infrastructure. This is a unique opportunity to be the sole architect and owner of how performance is measured, visualized, and trusted across our diverse portfolio of 40+ franchise brands and tens of thousands of campaigns.
• • If you thrive in an environment that offers significant autonomy, enjoy the challenge of building clean, scalable systems from the ground up, and relish being the go-to expert for data clarity and problem-solving, this role is tailor-made for you. You will be instrumental in shaping the data-driven strategies that empower our clients and our internal teams.
• • Your core responsibilities will encompass several critical areas:
• • *Tracking & Tag Architecture:**
• • Lead all Google Tag Manager (GTM) implementations, ensuring robust governance and best practices are maintained.
• • Deploy and meticulously QA conversion tracking across major platforms including Google Ads, Meta (Facebook/Instagram), Microsoft Advertising, and programmatic advertising channels.
• • Design, build, and maintain comprehensive event tracking for key user interactions, such as form submissions, phone calls, chat initiations, store locator usage, and other critical engagement actions.
• • Act as the primary escalation point for all tracking-related inquiries, troubleshooting attribution discrepancies, and resolving platform data mismatches.
• • Develop and enforce clear documentation and tagging standards to ensure consistency and maintainability across all implementations.
• • *Google Analytics 4 (GA4) & Measurement Strategy:**
• • Architect and manage GA4 properties for our extensive network of 40+ brands, ensuring accurate and efficient data collection.
• • Configure custom events, conversions, audiences, and dimensions within GA4 to align with specific business objectives and client KPIs.
• • Design and implement comprehensive measurement plans that directly support client Key Performance Indicators (KPIs).
• • Implement advanced measurement techniques, including cross-domain tracking and enhanced measurement configurations, to provide a holistic view of user journeys.
• • Proactively monitor data health within GA4, identifying and flagging potential issues before they impact reporting or analysis.
• • *Business Intelligence & Dashboard Ownership:**
• • Lead the integration of GA4 data into Power BI, creating a unified and powerful analytics environment.
• • Build and maintain scalable, user-friendly Power BI dashboards for both internal stakeholders and client-facing reporting.
• • Develop specialized franchise and location-level dashboards using Looker Studio (formerly Google Data Studio) to provide granular performance insights.
• • Continuously improve dashboard clarity, drive adoption rates, and enhance the storytelling capabilities of our data visualizations.
• • Ensure absolute data consistency and integrity across all reporting systems, building trust in the numbers presented to leadership and clients.
• • *First-Party Data & Platform Integrations:**
• • Implement and manage Enhanced Conversions for Google Ads and Meta's Conversion API (CAPI) to improve tracking accuracy and leverage first-party data.
• • Manage offline conversion imports from various CRM systems (e.g., Salesforce) and Point of Sale (POS) systems, bridging the gap between online and offline performance.
• • Support secure first-party data handling practices and ensure compliance with relevant data privacy regulations.
• • Assist in aligning data across different platforms and through API integrations to create a more connected data ecosystem.
• • This role demands a proactive, self-directed individual who can operate with a high degree of independence. You are not just managing analytics; you are building and owning the entire analytics engine for Location3 Media. Your ability to think systematically, maintain meticulous attention to detail, and employ a structured quality assurance process will be paramount. You will be the calm in the storm of data challenges, a clear communicator who can simplify complex technical concepts for diverse audiences, and the ultimate owner of data integrity and clarity within the organization.
• • About Location3 Media:
• • Founded in 1999, Location3 is a fully remote digital marketing agency dedicated to empowering enterprise and multi-location brands with scalable, data-driven marketing solutions. Our team of over 60 professionals collaborates to enhance brand performance through innovative strategies and cutting-edge technology. We foster a culture of continuous learning, collaboration, and connection, supported by robust training programs, advanced technological infrastructure, and flexible remote-first policies. We believe in bringing our team together through virtual events and an annual in-person company retreat. We are committed to building a diverse, inclusive, and equitable workplace and are proud to be an equal opportunity employer.