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Digital Commerce amp MarTech Manager

Smithfield Foods, Inc.

Job Overview

Location

Smithfield VA Corporate Building

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end digital commerce roadmap for Smithfield’s portfolio of iconic brands—including Smithfield®, Eckrich®, and Nathan’s Famous®—translating brand stories into revenue-generating online experiences that reach millions of shoppers every month.
• Architect and execute omnichannel strategies across eCommerce marketplaces, DTC sites, social commerce, and shoppable media, ensuring every touchpoint converts browsers into loyal customers while protecting brand equity and margin.
• Partner with packaging, R&D, and retail teams to pilot cutting-edge technologies such as smart labels, QR-enabled recipes, and augmented-reality merchandising that differentiate Smithfield on the digital shelf and in-store.
• Establish KPI-driven playbooks for SEO, SEM, PDP optimization, and paid social that lift organic rankings, cut acquisition costs, and grow ROAS; present weekly performance dashboards to senior leadership and adjust tactics in real time.
• Evaluate, select, and deploy MarTech solutions—PIM, DAM, CRM, CMS, CDP—balancing speed-to-market with enterprise-grade security, privacy, and legal compliance; own vendor negotiations and multi-million-dollar budgets with zero overruns.
• Lead cross-functional squads of marketers, merchandisers, data scientists, and IT engineers to integrate systems, unify customer data, and automate triggered campaigns that nurture shoppers from awareness to advocacy.
• Champion rigorous A/B and multivariate testing for content, imagery, pricing, and promotions; translate insights into scalable best-practice libraries that accelerate experimentation across all brand teams.
• Design frictionless user experiences—from site navigation to checkout to post-purchase support—by creating wireframes, journey maps, and technical specs that delight customers and reduce support tickets.
• Drive retail innovation by co-developing joint business plans with Amazon, Walmart, Kroger, and emerging platforms; secure premium placements, lightning deals, and media packages that amplify new-product launches.
• Own email, SMS, and loyalty program strategy: segment audiences, craft lifecycle journeys, and trigger personalized offers that lift repeat-purchase rates and lifetime value while respecting CAN-SPAM and GDPR rules.
• Mentor and coach a high-performing team of digital marketers and analysts; set OKRs, conduct quarterly reviews, and sponsor Guild tuition programs to build the next generation of Smithfield leaders.
• Serve as the company’s digital evangelist—host lunch-and-learns, publish internal playbooks, and present at industry conferences to keep Smithfield at the forefront of food-sector digital transformation.
• Ensure 24/7 site reliability, cybersecurity, and crisis-response protocols; partner with IT and legal to maintain SOC 2 compliance and protect customer data across all digital properties.
• Travel up to 25 % to retail headquarters, innovation labs, and industry events, gathering competitive intelligence and forging partnerships that unlock new revenue streams and first-mover advantages.

🎯 Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, IT, or related field plus 5 + years of hands-on eCommerce / digital marketing experience, OR equivalent combination of education and experience.
• 2 + years leading teams or complex cross-functional projects, with a track record of coaching talent and delivering measurable business results.
• Deep expertise in SEO, SEM, PDP optimization, paid social, and marketplace algorithms (Amazon, Walmart, Kroger, etc.).
• Proven ability to manage multi-million-dollar budgets, vendor contracts, and P&L accountability without cost overruns.
• Technical fluency in MarTech stacks—PIM, DAM, CRM, CMS, CDP—and the integration of APIs, analytics, and tag-management systems.

🏖️ Benefits

• Relocation assistance to historic Smithfield, VA, plus comprehensive medical, dental, and vision plans that cost—on average—20 % less than industry benchmarks.
• Up to $5,250 per year in tuition reimbursement and full coverage for certificate programs through Guild, plus the Smithfield Scholarship Program for employees’ children.
• Robust Be Well programs offering free coaching and resources for mental health, weight management, cancer support, maternity care, and more.

Skills & Technologies

Onsite

Degree Required

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Smithfield Foods, Inc.

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About Smithfield Foods, Inc.

Smithfield Foods, Inc. is a U.S.-based pork producer and processor that raises hogs, slaughters and fabricates pork, and manufactures packaged meats. Founded in 1936, it operates farms, processing plants, and distribution networks across the United States and exports products worldwide. The company supplies fresh pork, bacon, ham, sausages, and prepared foods to retail, foodservice, and export markets and is a wholly owned subsidiary of Hong Kong-listed WH Group Limited.

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